## Hypothesis Some free users do not know that the GitLab platform offers security features. ## Supporting data When a net-new user signs up for GitLab.com account, the only way the can discover the security features is by reading the documentation on their own, talking to someone at GitLab, starting a trial or upgrading. ## Internal approvals for navigation changes The [handbook](https://about.gitlab.com/handbook/product/categories/) states the navigation is a shared space across the product organization based on who owns a particular feature. The secure PM has signed off on us running this experiment in this issue product#97. ## Design We will use [this locked feature page design](https://gitlab.com/gitlab-org/growth/engineering/issues/67/designs/1.Group%20>%20Security%20>%20emptyStates--slideshow.png) and allow users to toggle between 3 images and related text. | Image 1 (on page load) | Image 2 | Image 3 | | ------ | ------ | ------ | |  |  |  | | Check your application for security vulnerabilities that may lead to unauthorized access, data leaks, and denial of services. | GitLab will perform static and dynamic tests on the code of your application, looking for known flaws and report them in the merge request so you can fix them before merging. | For code that's already live in production, our dashboards give you an easy way to prioritize any issues that are found, empowering your team to ship quickly and securely. | **Title copy:** (goes above the image) Security capabilities, integrated into your development lifecycle. **Main body copy:** Dynamic based on the image that the user is on as they toggle between the images; images, and related text are listed above. **CTAs:** Primary CTA: Start a free trial Primary CTA URL: https://customers.gitlab.com/trials/new?gl_com=true Secondary CTA: Upgrade now Secondary CTA URL: https://gitlab.com/profile/billings ## Roll-out process To ensure we collect feedback from the community we should roll this change out in batches to the .com userbase and monitor feedback to the issue we link to on the page. To start we should roll this out to 10% of the userbase and wait a few days and then work on increasing the roll-out percent. ## Success metric We will monitor the trial/upgrade rates as well as the feedback on the public issue that we link to within the new page. ## ICE score | Impact | Confidence | Ease | Score | | ------ | ------ | ------ | ------ | | 6 | 7 | 8* | 7 | * Needs to be revised after UX design