To which page should in-product banners point?
This is a follow up from https://gitlab.com/gitlab-org/gitlab-ee/issues/4821
Currently in-product banners (see below) point to customers.gitlab.com/trials/new
.
The issue I worked on wanted me about.gitlab.com/sales/
and we also have about.gitlab.com/free-trial/
.
I feel like there are many open questions:
- Which is the correct page?
- Do we want to do A/B testing to see which would result in higher conversion?
- Are differences for different upgrade plans, e.g for Premium -> Ultimate vs. Starter -> Premium
Depending on which page we choose we'd probably need to add some functionality to the forms, like which feature was clicked to land on the form.
I do not know who to ping here, but I'll try my best:
/cc @JobV @sytses @jjcordz @courtlandia @kuthiala @williamchia