## Hypothesis Some free users do not know that the GitLab platform offers security features. ## Supporting data When a net-new user signs up for GitLab.com account, the only way the can discover the security features is by reading the documentation on their own, talking to someone at GitLab, starting a trial or upgrading. ## Experiment design We split net new sign-ups into two groups. The control gets the standard experience today where we do not display Security in the navigation. The experiment group will get the same onboarding experience as the control but the Security navigation item will be present in the left-hand side navigation. If a user selects the security options we will display a paywall state where we pitch the value of security features available in GitLab and give them the opportunity to upgrade or start a trial. ## Internal approvals for navigation changes The [handbook](https://about.gitlab.com/handbook/product/categories/) states the navigation is a shared space across the product organization based on who owns a particular feature. The secure PM has signed off on us running this experiment in this issue gitlab-org/growth/product#97. ## Design We will use [this locked feature page design](https://gitlab.com/gitlab-org/growth/engineering/issues/67/designs/1.Group%20>%20Security%20>%20emptyStates--slideshow.png) and allow users to toggle between 3 images and related text. Latest [design](https://gitlab.com/gitlab-org/gitlab/issues/34910/designs/1.1.1.Group___Security___emptyStates--slideshow--feedback2.3.png) | Image 1 (on page load) | Image 2 | Image 3 | | ------ | ------ | ------ | |  |  |  | | Check your application for security vulnerabilities that may lead to unauthorized access, data leaks, and denial of services. | GitLab will perform static and dynamic tests on the code of your application, looking for known flaws and report them in the merge request so you can fix them before merging. | For code that's already live in production, our dashboards give you an easy way to prioritize any issues that are found, empowering your team to ship quickly and securely. | **Title copy:** (goes above the image) Security capabilities, integrated into your development lifecycle. **Main body copy:** Dynamic based on the image that the user is on as they toggle between the images; images, and related text are listed above. **CTAs:** Primary CTA: Start a free trial Primary CTA URL: http://localhost:3000/-/trial_registrations/new Primary CTA custom CSS class: security_paywall_trial_cta Secondary CTA: Upgrade now Secondary CTA URL: https://gitlab.com/profile/billings Secondary CTA custom CSS class: security_paywall_upgrade_cta Feedback button custom CSS class: security_paywall_feedback Feedback button URL: https://gitlab.com/gitlab-org/growth/ui-ux/issues/25 #### Events - security-discover-feedback-cta - security-discover-upgrade-cta - security-discover-trial-cta Event property shows the slide the user sees: ``` Event Category : groups:security:discover:show Event Action : click_button Event Label : security-discover-feedback-cta Event Property : 1 ``` Event property shows the previous and next slides ``` Event Category : groups:security:discover:show Event Action : click_button Event Label : security-discover-carousel Event Value : sliding1-2 ``` Summary: - Issue: gitlab-org/growth/ui-ux#25 - Trial: https://gitlab.com/-/trial_registrations/new - Upgrade: https://customers.gitlab.com/plans With gold plan already selected: https://customers.gitlab.com/subscriptions/new?plan_id=2c92a0fc5a83f01d015aa6db83c45aac&transaction=create_subscription ## Success metric We will compare the upgrade and trials rates of the control vs experiment group at both the user and account (namespace) levels. We will also want to track the page view to CTA section to action taken (i.e. trail started or upgrade succeeded) so we have a baseline to compare to for any future iterations to this experiment. ## ICE score | Impact | Confidence | Ease | Score | | ------ | ------ | ------ | ------ | | 6 | 7 | 8* | 7 | * Needs to be revised after UX design