Conduct quick, collaborative competitive analysis to: * identify potential use cases and requirements to inform MVP and roadmap * note "boring" industry conventions we may want to embrace for learnability and release speed reasons * discuss likes/dislikes of competitor products with teams; low-cost feedback designers can use to get further faster Note: * Make sure the products you're reviewing are relevant (e.g. appeal to our target market, industry leading vs. something someone on the team likes, etc.)