Pipeline success emails looks too much like the pipeline failure message
<!-- The first four sections: "Problem to solve", "Intended users", "User experience goal", and "Proposal", are strongly recommended, while the rest of the sections can be filled out during the problem validation or breakdown phase. However, keep in mind that providing complete and relevant information early helps our product team validate the problem and start working on a solution. -->
### Problem to solve
<!-- What problem do we solve? Try to define the who/what/why of the opportunity as a user story. For example, "As a (who), I want (what), so I can (why/value)." -->
Follow up/discussion from [this feature on pipeline succeeds](https://about.gitlab.com/blog/2020/06/17/notification-on-pipeline-succeeds/).
The new emails look way too similar to the old "pipeline failure" emails
>>>
Each time I see one I think "oh, my last push failed", and I run to my laptop only to find it's a successful pipeline.
| Screenshot |
| --- |
|  |
This is a screenshot of what the email preview looks like on iOS. The majority of the text is identical except for one word at the end, which makes it hard to identify at a glance.
I've learnt to be alarmed by the failure emails, and these look too alike.
>>>
### Intended users
<!-- Who will use this feature? If known, include any of the following: types of users (e.g. Developer), personas, or specific company roles (e.g. Release Manager). It's okay to write "Unknown" and fill this field in later.
Personas are described at https://about.gitlab.com/handbook/marketing/product-marketing/roles-personas/
* [Cameron (Compliance Manager)](https://about.gitlab.com/handbook/marketing/product-marketing/roles-personas/#cameron-compliance-manager)
* [Parker (Product Manager)](https://about.gitlab.com/handbook/marketing/product-marketing/roles-personas/#parker-product-manager)
* [Delaney (Development Team Lead)](https://about.gitlab.com/handbook/marketing/product-marketing/roles-personas/#delaney-development-team-lead)
* [Presley (Product Designer)](https://about.gitlab.com/handbook/marketing/product-marketing/roles-personas/#presley-product-designer)
* [Sasha (Software Developer)](https://about.gitlab.com/handbook/marketing/product-marketing/roles-personas/#sasha-software-developer)
* [Devon (DevOps Engineer)](https://about.gitlab.com/handbook/marketing/product-marketing/roles-personas/#devon-devops-engineer)
* [Sidney (Systems Administrator)](https://about.gitlab.com/handbook/marketing/product-marketing/roles-personas/#sidney-systems-administrator)
* [Sam (Security Analyst)](https://about.gitlab.com/handbook/marketing/product-marketing/roles-personas/#sam-security-analyst)
* [Rachel (Release Manager)](https://about.gitlab.com/handbook/marketing/product-marketing/roles-personas/#rachel-release-manager)
* [Alex (Security Operations Engineer)](https://about.gitlab.com/handbook/marketing/product-marketing/roles-personas/#alex-security-operations-engineer)
* [Simone (Software Engineer in Test)](https://about.gitlab.com/handbook/marketing/product-marketing/roles-personas/#simone-software-engineer-in-test)
* [Allison (Application Ops)](https://about.gitlab.com/handbook/marketing/product-marketing/roles-personas/#allison-application-ops)
* [Priyanka (Platform Engineer)](https://about.gitlab.com/handbook/marketing/product-marketing/roles-personas/#priyanka-platform-engineer)
* [Dana (Data Analyst)](https://about.gitlab.com/handbook/marketing/product-marketing/roles-personas/#dana-data-analyst)
-->
### User experience goal
<!-- What is the single user experience workflow this problem addresses?
For example, "The user should be able to use the UI/API/.gitlab-ci.yml with GitLab to <perform a specific task>"
https://about.gitlab.com/handbook/engineering/ux/ux-research-training/user-story-mapping/ -->
Make sure that we inform the user clearly in the email title when they view their inbox on both mobile and desktop viewports.
### Proposal
<!-- How are we going to solve the problem? Try to include the user journey! https://about.gitlab.com/handbook/journeys/#user-journey -->
Change the title and first paragraph copy in the email templates to:
* Success (green after not red)
```
Succesful pipeline for master | Test Project | 45dg23bc
Pipeline #123421 has passed! Project...
```
* Failure (red)
```
Failed pipeline for master | Test Project | 45dg23bc
Pipeline #123421 has failed! Project...
```
* Fixed (green after red)
```
Fixed pipeline for master | Test Project | 45dg23bc
Pipeline has been fixed and #123456 has passed! Project...
```
### Further details
<!-- Include use cases, benefits, goals, or any other details that will help us understand the problem better. -->
### Permissions and Security
<!-- What permissions are required to perform the described actions? Are they consistent with the existing permissions as documented for users, groups, and projects as appropriate? Is the proposed behavior consistent between the UI, API, and other access methods (e.g. email replies)?
Consider adding checkboxes and expectations of users with certain levels of membership https://docs.gitlab.com/ee/user/permissions.html
* [ ] Add expected impact to members with no access (0)
* [ ] Add expected impact to Guest (10) members
* [ ] Add expected impact to Reporter (20) members
* [ ] Add expected impact to Developer (30) members
* [ ] Add expected impact to Maintainer (40) members
* [ ] Add expected impact to Owner (50) members -->
### Documentation
<!-- See the Feature Change Documentation Workflow https://docs.gitlab.com/ee/development/documentation/workflow.html#for-a-product-change
* Add all known Documentation Requirements in this section. See https://docs.gitlab.com/ee/development/documentation/feature-change-workflow.html#documentation-requirements
* If this feature requires changing permissions, update the permissions document. See https://docs.gitlab.com/ee/user/permissions.html -->
### Availability & Testing
<!-- This section needs to be retained and filled in during the workflow planning breakdown phase of this feature proposal, if not earlier.
What risks does this change pose to our availability? How might it affect the quality of the product? What additional test coverage or changes to tests will be needed? Will it require cross-browser testing?
Please list the test areas (unit, integration and end-to-end) that needs to be added or updated to ensure that this feature will work as intended. Please use the list below as guidance.
* Unit test changes
* Integration test changes
* End-to-end test change
See the test engineering planning process and reach out to your counterpart Software Engineer in Test for assistance: https://about.gitlab.com/handbook/engineering/quality/test-engineering/#test-planning -->
### What does success look like, and how can we measure that?
<!-- Define both the success metrics and acceptance criteria. Note that success metrics indicate the desired business outcomes, while acceptance criteria indicate when the solution is working correctly. If there is no way to measure success, link to an issue that will implement a way to measure this. -->
### What is the type of buyer?
<!-- What is the buyer persona for this feature? See https://about.gitlab.com/handbook/marketing/product-marketing/roles-personas/buyer-persona/
In which enterprise tier should this feature go? See https://about.gitlab.com/handbook/product/pricing/#four-tiers -->
### Is this a cross-stage feature?
<!-- Communicate if this change will affect multiple Stage Groups or product areas. We recommend always start with the assumption that a feature request will have an impact into another Group. Loop in the most relevant PM and Product Designer from that Group to provide strategic support to help align the Group's broader plan and vision, as well as to avoid UX and technical debt. https://about.gitlab.com/handbook/product/#cross-stage-features -->
### Links / references
issue