Add `username` and `icon_url` for slack/mattermost integration
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### Description
In Mattermost/Slack there is no special image and no name for incoming webhook messages.
### Proposal
GitLab should set the `icon_url` to either GitLab logo or to the projects logo. And the `username` to `GitLab`.
### Links / references

#### API references:
- https://docs.mattermost.com/developer/webhooks-incoming.html (scroll down)
- https://api.slack.com/incoming-webhooks
issue