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Plan Knowledge: Customer ZERO - Global Duo Internal Adoption Initiative

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Summary

  • Your team has been selected to participate in the CustomerZERO - Global Internal Duo Adoption Initiative starting now through December 10th 2025.
  • Please see the 👉🏽 Global Epic Here for more details on the larger global effort across Gitlab Engineering teams.

Problem To Solve

  • Global Internal Duo Adoption rates are currently lower than the 85-90%+ internal adoption threshold required for DAP GA
    • 📈 Weekly Adoption Usage:
      • We are currently at 67% internal weekly adoption usage 👉🏾 (WAU Data) within Global Engineering.
    • 📊 Daily Adoption Usage:
      • We are currently at 47% internal daily adoption usage 👉🏽 (DAU Data) within Global Engineering.
      • ❗ Alternative Data Source 👉🏽 Tableau

Team - Trends & Insights 👉🏾 Data Summary Here

As of November 5th, adoption rates for the group are 60% WAU (weekly) and 60% DAU (daily), The DAU is slightly below the 85-90%+ internal adoption threshold. Consistently achieving 85-90%+ team adoption levels for both, WAU and DAU are important.

Team Nov 5th Nov 12th Nov 19th Nov 26th Dec 3rd Dec 10th Notes
WAU- Weekly Adoption Usage 60% 60% -
-
DAU- Daily Adoption Usage 60% NA -
  • WAU - % of ICs who participate at least ONCE per week.
  • DAU - % of ICs who participate daily.

✨ Proposed Strategic Solution

Drive internal Duo adoption levels across engineering teams by directly activating our Engineering Managers

Engagement will focus on three actions: Awareness, Participation, and Feedback.

🟧 One - Awareness

  • During 1-to-1s - Please remind ICs, during 1-to-1 sessions to participate in CustomerZERO efforts by using Duo for at least 15 minutes daily.
  • Through Team Slack Channels - Post weekly reminders in your team Slack channel(s) encouraging them to participate in CustomerZero for Duo efforts.

🟧 Two - Participation

🟧 Three - Feedback

Engineering Manager Actions:

Weekly Async Status Updates (through December 10th):

  • Engineering Managers will provide a weekly Async Status Update on their team issue every Wednesday through December 10th.

  • Each update should include team DAU and WAU statistics at minimum.

  • Where possible, also include overall team feedback on what's working, what needs to be improved, and competitor feature gaps.

  • AI-Engineering Slack Channels - Please encourage your team to post feature feedback, feature improvement suggestions, bugs, and competitor feature gaps in the following channels:

    • #ai-internal-usage-discussions
    • #f_duo-agent-platform
    • #f_agentic_chat
    • #ai-engineering
    • #g_workflow_catalog
    • #building-on-duo-agent-platform

📓 Data References

Edited by Kisha Mavryck Richardson