[AI pattern] Guidelines for AI calls to action in the product

Outcome

Closing this issue as guidelines have been documented: https://design.gitlab.com/patterns/duo-calls-to-action

Note: related issue of feature names being inconsistent is still open: #469061

Context

This issue explores creating guidelines for AI calls to action (buttons, links, etc.) including:

• Iconography
• UI copy
• Placement of CTA

Goal

• It's clear that a call to action will trigger an AI powered feature
• It's clear what will happen when a call to action is initiated
• I can find information about the AI feature because it's consistently named in the marketing material, documentation, and the product

Audit

Audit in google sheets

• We are not consistent between the marketing site, documentation, and product in what we call features
• We are not consistent in iconography use
• We are not consistent in signaling feature maturity in the CTA

Proposed plan

1. Work with technical writing on proposed copy changes to existing calls to action
2. Develop UI guidelines of different CTAs e.g. icon use
3. Document UI copy and guidelines for CTAs

Output of this issue

• https://design.gitlab.com/patterns/duo-calls-to-action