Update CTA and copy below on /company page for those directed to trial

Problem

Some customers are 'concerned' , 'worried' , 'hesitant' about starting a trial. This especially holds true when we direct those who say they are signing up for GitLab for company use and creating a project to trial by default.

User flow

During Free Registration, when someone lands on Step 4 /welcome and select My company or team and Create a new project

They are directed to start a trial (instead of free) by default. They are then sent to /company where they must enter in company details to proceed Screenshot_2024-03-25_at_11.24.48_AM

Based on user research we conducted recently, we feel we need to add extra details about the trial (especially the no CC required detail) in order to add assurance to the user who was directed to trial.

Solution

For those free who directed to trial, update the CTA and the copy below the CTA on /company page to what's shown below.

image

Other updates to /company page you see in the designs above are captured in other issues. For Growth Eng, let me know if it makes sense to split work out in a different way.

Edited by Paige Cordero (on Parental Leave)