Update CTA and copy below on /company page for those directed to trial
Problem
Some customers are 'concerned' , 'worried' , 'hesitant' about starting a trial. This especially holds true when we direct those who say they are signing up for GitLab for company use and creating a project to trial by default.
User flow
During Free Registration, when someone lands on Step 4 /welcome and select My company or team
and Create a new project
They are directed to start a trial (instead of free) by default. They are then sent to /company where they must enter in company details to proceed
Based on user research we conducted recently, we feel we need to add extra details about the trial (especially the no CC required detail) in order to add assurance to the user who was directed to trial.
Solution
For those free who directed to trial, update the CTA and the copy below the CTA on /company page to what's shown below.
Other updates to /company page you see in the designs above are captured in other issues. For Growth Eng, let me know if it makes sense to split work out in a different way.
- Move the 'Number of employees' field to its own row #458435 (closed)
- Reduce the field options on /company page #460495