Experiment Implementation: Showcase Project templates during registration

Experiment Summary

Experiment Epic

We believe that in order for a new signup to recognize value they need to start using the product as soon as possible. Before value can be recognized, a project must be setup which can take time and effort.

To verify that, we will test displaying common project templates during registration and gauge engagement with them.

We will also be creating the first project with the template selected should a user select a template.

Design

Control vs Candidate Experience

Figma

Control	Candidate

Rollout strategy

This experiment will be rolled out 50/50

Target Population

• New free & trial signups

Tracking Details

Tracking

We want to understand if people engage with the project templates.

• json schema used in gitlab-experiment tracking.
• see event schema for a guide.

sequence	activity	action	label
1	/groups/new Step 6 of registration renders	render_groups_new	free or trial
2	experiment assignment		control or candidate
3	project template is selected	select_project_template_js	free or trial
		select_project_template_c	free or trial
		select_project_template_html	free or trial
		select_project_template_php	free or trial
4	/groups/new Step 6 is completed	successfully_submitted_form	free or trial