Experiment: improve signup success rate by removing exit CTAs
Experiment Summary
This experiment hopes to improve the view to signup rate for free users by removing potential exit CTAs.
Hypothesis
We can improve the free user signup success rate by providing social validation and removing non-primary CTAs.
Supporting data / existing experience
The current page includes 6 bolded hyperlinks that direct the user away from completing the primary goal of the page, signing up for GitLab.
Design
We will wait to see if the new design for the trial signups experiment is successful #281027 (closed). If it is successful, we will test the design here for Sign up and login pages.
Rollout strategy
Inclusions and exclusions
Segmentation
Tracking Details
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json schema used in
gitlab-experiment
tracking. - see taxonomy for a guide.
activity | category | action | label | context | property | value |
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json schema |