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Optimize tier strategy

Overview

Optimize's features are spread across a range of tiers.

Problem to solve

  1. Evaluate whether the existing tier strategy still makes sense
  2. Provide clear guidelines for positioning FY22 roadmap features in the appropriate tier

Proposal

Based on the buyer persona, the following changes are recommended.

Feature New/existing Current tier Buyer Proposal
DevOps Score Existing Free Executive Ultimate. Uses usage ping to compare an instance with other GitLab instances. Currently only available as an instance feature. No immediate plans to iterate on this feature, although a cross-instance comparison of devops adoption is a good candidate for the DevOps Adoption roadmap.
DevOps Adoption Existing Ultimate Manager/Director/Executive Free. The buyer persona suggests Premium but this feature can drive renewals and tier upgrades
VS/DORA metrics in DevOps adoption New N/A Manager/Director/Executive Premium
Group VSM Existing Premium Manager/Director/Executive Premium
Project VSM Existing Free Manager/Director Premium. There is some background needed here. Some part of this feature may have been a community contribution.
All new VSM features in FY 22 New N/A Manager/Director/Executive Premium
Usage Trends Existing Free Director/Executive Premium
Contribution Analytics Existing Premium Manager Premium
Insights Existing Ultimate Manager Premium. See https://gitlab.com/gitlab-org/gitlab/-/issues/291018
Issue Analytics Existing Premium Manager Premium
Productivity Analytics Existing Premium Manager Premium
Repository Analytics Existing Premium Manager Premium
CI/CD Analytics Existing Free IC Free
Code Review Analytics Existing Premium Manager Premium
Merge Request Analytics Existing Premium Manager Premium
Edited by Larissa Lane