Runner stage - JTBD
Overview
The goal of this issue will be to create and iterate on the Jobs to be Done and their corresponding job stories for the Runner stage. Our goal is to utilize the jobs theory to better understand our buyers' and users' needs. As part of the product development workflow, we will select prioritized job stories for problem and solution validation. We will then move the validated solutions to the build track, and launch the feature. Each quarter, we will select key JTBD and job stories for user experience testing.
Product Management has conducted an important number of customer interviews but we need to refine and ensure the JTBDs are appropriate. We want to avoid conducting extra interviews therefore we need to review past research and past customer conversations to increase your confidence in the stage’s priorities, strategy, and how we are measuring success and maturity of Runner. Ensuring the JTBD we use are based in user experiences is crucial.
Goals
Utilize JTBD and job stories to:
- Understand our users' motivations
- Validate identified use cases and solutions
- Continuously test and iterate features to ensure we are meeting our customers' and users' needs.
- Create a transparent view for our stakeholders into the current and future state of the product.
Challenges
- Most of the challenges we need to address are focused on large enterprise customers.
- There may be many job stories that need to be validated. We will need a good way of deciding which to bring into the validation track.
Task
In order to help us understand where to focus on improving the Release offering, we will send out a survey where customers can review the JTBD we have identified based on business insights and customer interviews. Based on their experience, we will ask them to provide a feedback if the scenario described is or unimportant to their jobs.
TODO
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Clean-up existing JTBD for Runner Enterprise Management -
Create survey draft -
Open recruiting issue -
Analyze data and prioritize JTBD -
Create a job map -
Document JTBD in the Runner JTBD handbook page