Logging in user when setting up new instance
I went through the process of setting up an instance of GitLab.
The instructions from https://about.gitlab.com/downloads/#ubuntu1604 worked perfectly for me. After running all the commands, we should include some text that says "To visit your GitLab instance, visit localhost". I know I'm knew to all this, but I didn't know where to go to see the instance after running the setup commands.
The first screen the user sees is this one. The top banner tells the user to "create a password for your new account" but the form says to "Change your password". We should fix copy on this page to make it clear that they are creating the password for the admin user.

After "changing" your password, the user is asked to log in.

We expect them to know what the username is of the admin user. It does mention it on the downloads page, but this is easily forgotten. We should really make the first screen the user sees show that they are the root user, set a password, and immediately log in.

After logging in, the user see's this screen that is not very helpful at all. This is being addressed in https://gitlab.com/gitlab-org/gitlab-ee/issues/1869

Proposal
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Include text on the downloads page and command line telling the user where to go after installation to view their instance -
Improve the first page by including the username of the admin user (root), allowing them to create a password, and automatically log the user in