Move GitLab CI/CD External Repos (GitHub + BitBucket) from Premium to Starter

Problem to solve

GitHub customers are not going to pay for Premium just for GitLab CI/CD feature.

• Existing GitHub customers using Jenkins or Circle CI just want GitLab CI/CD but don't want to pay for Premium.
• GitLab Premium Price: $228/user is a similar price as GitHub enterprise.
• Need a way to encourage GitHub customers to use GitLab. Why not leverage our leading GitLab CI/CD as the trojan horse. Encourage moving from GH/BB to GitLab Code Repo, Issues, App Security, and more.
• GitLab CI/CD is very sticky part of our product and encourages users to use more and add more value of GitLab.

Target audience

Existing personas are: Persona: Product Manager Persona: Development Team Lead Persona: Software developer Persona: DevOps Engineer Persona: Systems Administrator

Further details

Use Cases: CI/CD for extenral repos.
Benefits:

• Take out competition Code Repos(GitHub, BitBucket)
• CI/CDJenkins and CircleCI. Great example of our

Goals: Grow our customer user base and revenue.

Proposal

Move GitLab CI/CD for external repos(GitHub and BitBucket) down to Starter

Permissions and Security

Documentation

https://docs.gitlab.com/ee/ci/ci_cd_for_external_repos/

What does success look like, and how can we measure that?

Success:

• Increased Sales Revenue
• Competitive Takeout

What is the type of buyer?

Manager, Director, Executive Starter

Links / references

https://about.gitlab.com/handbook/ceo/pricing/#well-always-move-features-down
https://about.gitlab.com/company/stewardship/

label feature

cc @brendan @markpundsack @kencjohnston @kuthiala @jlenny @Steevo @jwoods06 @Haydn @sytses