Failed to install gitlab-runner service on Windows

OS: Windows Server 2012 R2 (Server Core install)

Steps to reproduce (in Administrator Powershell):

• Create directory: mkdir c:\Users\gitlab-runner
• Create account: net user gitlab-runner "P@55w0rd" /add /fullname:"GitLab CI Runner User" /homedir:"C:\Users\gitlab-runner"
• Copy runner: cp gitlab-ci-multi-runner-windows-amd64.exe c:\Users\gitlab-runner
• Change dir: cd c:\Users\gitlab-runner
• Register runner: .\gitlab-ci-multi-runner-windows-amd64 register
• Install runner service: .\gitlab-ci-multi-runner-windows-amd64 install -u "gitlab-runner" -p "P@55w0rd"

FATAL: Failed to install gitlab-runner: The account name is invalid or does not exist, or the password is invalid for the account name specified.