Free GitLab.com users are not creating Salesforce or customer.gitlab.com accounts
Per our analysis on understanding free to paid conversions, it was identified we are not creating a record in the customers.gitlab.com database, Zuora, or Salesforce.
I'm pretty convinced we need to add them to customers.gitlab.com, and we need to investigate if adding them to Zuora or SF makes sense. If so, we'll also need to add them.