Free trial signup flow improvements: Trial Page
Problem to solve
Improve affordance on the page where users choose between Cloud/self-hosted options for the free trial.
Intended users
All users of GitLab.com.
Further details
Choosing between Cloud/GitLab.com and Self-hosted isn't clear on our marketing page. The non-active option seems disabled and a lot of users might completely miss it.
Proposal
We need to improve the contrast of the non-active option:
There's an assumption that most people would first be interested in trying out GitLab on GitLab.com without overcommitting and installing their own instance. In that case, the cloud option should be the one that's selected by default:
Moving forward, we should look at changing the IA and the layout of this page so that both options are available and more equal:
This would also solve the problem of tabs as they are at the moment on the mobile device screen. Moving away from tabs would allow us to transparently and more equally present the two available options:
What does success look like, and how can we measure that?
Collect qualitative feedback, do users recognize that they can choose between the two options?