Allow secondary license to be applied at group level
Certain customers are interested in using ultimate features, but not for their entire organization (at least at first). They have suggested being able to apply a secondary license at the group level to activate those features for a sub-set of their users.
For instance, a premium customer with 2000 seats would like to use Ultimate for a group of their users, such as "Dev Ops Group" or "Senior Management". They could create those groups as "member" groups either manually or with LDAP group system. This way they could ease their organization into Ultimate.