Promote starting a GitLab.com trial
Problem to solve
We added GitLab.com trials in https://gitlab.com/gitlab-com/customers-gitlab-com/issues/210, but we're not informing users of these trials after they've signed up. Instead, we're relying on these users to find their own way to the Billing page - as a result, few users will be aware that they can start a trial and fewer will actually do so.
We should consider telling users about GitLab.com trials in the product, and provide an easy link to the Billing page so they're able to start a trial.
Proposal
After a user's logged in to GitLab.com, present a banner that tells them about where they can start a GitLab.com trial.
The banner will only be shown on desktop and tablet sizes, but not on mobile.
Since users can set a custom dashboard as their homepage, we should only show the banner on the page they selected:
| Selected dashboard | Banner displays in |
|---|---|
| Your Projects | Projects dashboard (any tab) |
| Starred Projects | Projects dashboard (any tab) |
| Your Projects' Activity | Activity dashboard (any tab) |
| Starred Projects' Activity | Activity dashboard (any tab) |
| Your Groups | Groups dashboard (any tab) |
| Your Todos | Todos dashboard |
| Assigned Issues | Issues dashboard |
| Assigned Merge Requests | MR dashboard |
These are mockups for the different pages where the banner can show up:
| Projects | Groups | Activity | Issues | MRs | Todos |
|---|---|---|---|---|---|
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Copy:
- Title:
Free Trial of GitLab.com Gold - Description:
Try all GitLab has to offer for 30 days. No credit card required. - Call to action:
Start your trial
The call to action will link to https://customers.gitlab.com/trials/new?gl_com=true
If a user is already using Gold in one of their namespaces, we will not show them the banner.
If dismissed, the user should never see the banner again. This should be stored in the DB and persist across sessions for the user.
Spec previews, Golden Tanuki SVG
What does success look like, and how can we measure that?
- 20% of eligible users start a trial.
- A user should never see the banner again after dismissal or trial conversion.