Release UX: Team strategy
Problem
Release UX team is now 4 people! We need to start considering and executing a long term UX strategy. We want to be able to gain domain and knowledge to empower our design decisions, to help us achieve results efficiently, while we iterate to achieve our design and business goals in a collaborative way.
Why do we need a strategy
- Working as a team on a common purpose and shared goals.
- Better understand our users and how to reach them.
- Minimize the chance of duplicate work, inconsistent designs, and better organize team efforts.
- Shared awareness to our wider stage group, new teammates, and UX department.
- Ability to plan more effectively.
- Ability to communicate efficiently with UX Research.
Action items
- Create a team strategy for a set time (ex. quarterly, yearly).
- Identify the objectives of the strategy and prioritize them, together with Product.
- Create issues to support the prioritized efforts and assign to the appropriate team members.
- Revisit our team strategy during our rituals.
Proposal
- JTBD
- What are they?
- Which personas are doing them?
- How do they change depending on factors (size of company, size of IT, roles who are responsible, etc.)?
- UX Scorecards
- What are our user’s workflows? Explore specific situational problems we are looking to solve now and in future iterations.
- Understand different types of workflows from existing, new, and/or non-users.
- UX Vision sessions: clarify and establish a shared understanding of our user experience foundations together with Product.
- Think Big sessions: partner with Product and engineering.
- Opportunity canvas: partner with Product and UX Research.
- Internal understanding: stakeholder interviews.
- External understanding: user interviews, customer interviews.
- Heuristic evaluation on competitors.
- Partner up with other teams/individuals responsible for improving our product's UI, and bringing back knowledge to Pajamas and gitlab-ui.
- Stay up to date with other design teams to learn from their experience.
What success means to us
...
Links
Current UX Strategy page https://about.gitlab.com/handbook/engineering/ux/stage-group-ux-strategy/release/
Edited by Rayana Verissimo