Experience Recommendations - Fulfillment FY25-Q2 - Purchase a Premium subscription for GitLab.com

• UX Scorecard Part 1: #2554 (closed)

Recommendations

#	Insight/Finding	Recommendation Issue	Comments
1	Errors on checkout screen with state and company name.	I would recommend that we not address this due to https://gitlab.com/groups/gitlab-org/-/epics/9569	There is an issue when a user types in an apostrophe in their company name an error shows up. State drop-down appears empty if country isn't selected first.
2	Error message on checkout screen does not match real work language.	gitlab#456403 (moved)	Got an error message after entering in a state and city + zip that didn’t match. The error message was not helpful and language should be changed.
3	Empty state list on checkout screen.	I would recommend that we not address this due to https://gitlab.com/groups/gitlab-org/-/epics/9569	If you do not select a country first the app appears broken on the checkout screen. Need to disable the "state" dropdown until a country is selected so it doesn't look like an empty list of states.
4	Jump down button on FAQ section didn't work.	gitlab-com/marketing/digital-experience/buyer-experience#3700 (closed)	Upon clicking the button it jumps you upward to the add on section instead of jumping you down like it should.
5	When signing up for a new account, had to click "Next" after completing the verification to move onto the next page.	*Shared with growth team.	Would be nice if it gave me a confirmation screen that it has been verified and then automatically navigated me to the next screen after I verified everything so I didn’t have to click the next button a final time after verification is complete.

Experience Recommendations Checklist

Learn more about UX Scorecards

1. Add this issue to the stage group epic for the corresponding quarter's UX scorecards.
2. Brainstorm opportunities to fix or improve areas of the experience.
   • Use the findings from the Emotional Grading scale to determine areas of immediate focus. For example, if parts of the experience received a “Negative” Emotional Grade, consider addressing those first.
3. Create an issue for each recommendation using one of the Actionable Insight templates in the GitLab project, depending on if it relates to a product change or needs more exploration. Alternatively, you can create a separate epic to hold all your recommendations. Add a UX scorecard-rec label to every issue or epic for traceability. To help with prioritization, add a severity label to communicate appropriate urgency and impact to the experience. Link to the epic or issues here.
   • Recommendations do not need to be documented in your Dovetail project.
4. Think iteratively, and create dependencies where appropriate, remembering that sometimes the order of what we release is just as important as what we release.
   • If you need to break recommendations into phases or over multiple milestones, create multiple epics and use the Category Maturity Definitions in the title of each epic: Minimal, Viable, Complete, or Lovable.