Improved email on user registration
Problem to solve
When a user registers for GitLab, we send them one email when email confirmation is enabled on the instance:
When Confirm your account
is clicked, it redirects to the login page with a "Your email address has been confirmed. Please sign in." message.
Proposal
- We should improve the email that we send to a new user.
- Welcome the user to GitLab. Tell them about our value as a product, including the scope of the application.
- On confirming their email address, the user should be logged into the application (not presented with sign-in screen).
If email confirmation is off, we should still send a welcome email.
What does success look like, and how can we measure that?
- 10% improvement in new user conversion from registration to login.
Links / references
Edited by Jeremy Watson (ex-GitLab)