Awareness workflows
Newsletters
- Company Newsletter: https://gitlab.com/gitlab-com/internal-communications/newsletter/-/issues/96
- Customer Newsletter: https://gitlab.com/groups/gitlab-com/customer-success/digital-success/-/epics/8
Social media
Setup
Identify and define the workflow for social media engagement for our programs
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Identify Guidelines Color palette: https://design.gitlab.com/brand-design/color/
Canva brand kit: https://www.canva.com/brand/brand-kit
EveryoneSocial 101: https://docs.google.com/presentation/d/1so_RjCYCcXhCVagi0u_T9hi4amJFiOfwLOBI-K5F-oE/edit?slide=id.g3292def1353_0_1654#slide=id.g3292def1353_0_1654
Social media ad-hoc requests for GitLab channels: https://form.asana.com/?k=V_m_Jn7X5-d1bcrOs1CA8Q&d=306855239930259
Dev Advocacy Content request: https://gitlab.com/gitlab-com/marketing/developer-relations/developer-advocacy/developer-advocacy-meta/-/issues/new?issuable_template=content-request
Brand team design requests: https://handbook.gitlab.com/handbook/marketing/brand-and-product-marketing/design/
How to use UTM builder: https://handbook.gitlab.com/handbook/marketing/utm-strategy/#how-to-create-utms
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Create plan to share with social media teamTBD on each program -
Canva team setupEach PM to decide to reduce unneeded access -
EveryoneSocial -
Group Developer Relations created, can be used to post content for sharing or specific posts for engagement: https://gitlab.everyonesocial.app/group/d7f0a21f-64fd-4217-9144-05e084a4a08a/members
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Align with Dev Advocacy -
2 week advance notice: request for content (e.g. video reel for social) and optionally they can engage social media team directly
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Document in handbook
Schedule
| Topic | Through | Type | Cadence | CTA | Notes |
|---|---|---|---|---|---|
| Notable Contributors | TBD | Recognition | Monthly (part of release announcement) | Start contributing? (contributors platform) | Mention of the awarded individual |
| World Teachers' Day | TBD | Trending topic | Yearly (5 october) | Join GitLab for Education (future Instructors) | |
| Back to school | TBD | Trending topic | Yearly (September) | Join GitLab for Education (future Instructors)? | |
| End of school | TBD | Trending topic | Yearly (June) | Start contributing? (contributors platform) | |
| Start of Hackathon | DevAdv | Event (hackathon) | Quarterly | Join the Hackathon | Collaboration if 3P |
| End of Hackathon | DevAdv | Event (hackathon) | Quarterly | Start contributing / get ready for the next one? (contributors platform) | Collaboration if 3P |
| FOSDEM | TBD |
Event (conference) |
See event plan | Join us at the event? | Mention event organiser |