Awareness workflows

Newsletters

• Company Newsletter: https://gitlab.com/gitlab-com/internal-communications/newsletter/-/issues/96
• Customer Newsletter: https://gitlab.com/groups/gitlab-com/customer-success/digital-success/-/epics/8

Social media

Setup

Identify and define the workflow for social media engagement for our programs

• Identify Guidelines

  Color palette: https://design.gitlab.com/brand-design/color/

  Canva brand kit: https://www.canva.com/brand/brand-kit

  EveryoneSocial 101: https://docs.google.com/presentation/d/1so_RjCYCcXhCVagi0u_T9hi4amJFiOfwLOBI-K5F-oE/edit?slide=id.g3292def1353_0_1654#slide=id.g3292def1353_0_1654

  Social media ad-hoc requests for GitLab channels: https://form.asana.com/?k=V_m_Jn7X5-d1bcrOs1CA8Q&d=306855239930259

  Dev Advocacy Content request: https://gitlab.com/gitlab-com/marketing/developer-relations/developer-advocacy/developer-advocacy-meta/-/issues/new?issuable_template=content-request

  Brand team design requests: https://handbook.gitlab.com/handbook/marketing/brand-and-product-marketing/design/

  How to use UTM builder: https://handbook.gitlab.com/handbook/marketing/utm-strategy/#how-to-create-utms

• Create plan to share with social media team TBD on each program

• Canva team setup Each PM to decide to reduce unneeded access

• EveryoneSocial

  • Group Developer Relations created, can be used to post content for sharing or specific posts for engagement: https://gitlab.everyonesocial.app/group/d7f0a21f-64fd-4217-9144-05e084a4a08a/members

• Align with Dev Advocacy

  • 2 week advance notice: request for content (e.g. video reel for social) and optionally they can engage social media team directly

• Document in handbook

Schedule

Topic	Through	Type	Cadence	CTA	Notes
Notable Contributors	TBD	Recognition	Monthly (part of release announcement)	Start contributing? (contributors platform)	Mention of the awarded individual
World Teachers' Day	TBD	Trending topic	Yearly (5 october)	Join GitLab for Education (future Instructors)
Back to school	TBD	Trending topic	Yearly (September)	Join GitLab for Education (future Instructors)?
End of school	TBD	Trending topic	Yearly (June)	Start contributing? (contributors platform)
Start of Hackathon	DevAdv	Event (hackathon)	Quarterly	Join the Hackathon	Collaboration if 3P
End of Hackathon	DevAdv	Event (hackathon)	Quarterly	Start contributing / get ready for the next one? (contributors platform)	Collaboration if 3P
FOSDEM	TBD	Event (conference)	See event plan	Join us at the event?	Mention event organiser