Education swag welcome kit

Summary

This issue explores providing a swag welcome kit for GitLab for Education program members.

• Our Q4 plan looks to offer this welcome kit to our first 10 verified institutions from the Proxi.id launch
• Moving forward we would like to expand our offering to potentially all renewing program members
• A welcome kit would be similar to produce as the swag surprise box used in the git anniversary (see section below)

GitLab for Education branding

For the GitLab for Education program can include specific branding:

• GitLab for Education logo featured
• Stickers with GitLab for Education logo
• T-shirt with GitLab for Education logo
• Existing swag like tanuki blocks
• Note from the GitLab for Education team

The GitLab team expressions guide includes examples of how teams can customize swag and assets here. (See internal note for password).

Comparison example

In 2025 GitLab created a swag surprise box for the 20th anniversary of git, coordinating with Brand team on design and Brilliant vendor on procuring.

• git anniversary surprise box
  • Store link: https://rewards.gitlab.com/kits/1008
  • Original discussion issue from git team: https://gitlab.com/gitlab-org/data-access/git/team/-/issues/6
  • Creative brand request: https://gitlab.com/gitlab-com/marketing/brand-product-marketing/brand-product-marketing/brand-design/-/issues/695

Existing GitLab for Education assets

• https://gitlab.com/gitlab-com/marketing/corporate_marketing/corporate-marketing/-/tree/master/design/programs-teams/program-lockups/gitlab-education
  • Digital assets: https://gitlab.com/gitlab-com/marketing/corporate_marketing/corporate-marketing/-/tree/master/design/programs-teams/program-lockups/gitlab-education/lockup/digital
  • Stickers: https://gitlab.com/gitlab-com/marketing/corporate_marketing/corporate-marketing/-/tree/master/design/programs-teams/program-lockups/gitlab-education/graphics
  • Banner for events: https://gitlab.com/gitlab-com/marketing/corporate_marketing/corporate-marketing/-/blob/master/design/programs-teams/program-lockups/gitlab-education/print/retractable-banner/pdf/gitlab-education-35.4x86in-retractable-banner.pdf

New Brand request issues for Education program

• https://gitlab.com/gitlab-com/marketing/brand-product-marketing/brand-product-marketing/brand-design/-/issues/1173
• https://gitlab.com/gitlab-com/marketing/brand-product-marketing/brand-product-marketing/brand-design/-/work_items/1187

Next steps

Resources