Create Stage Objective: 100% of category direction pages with North Star metric (April)

Overview

We need to be data driven, and be confident that the work we are doing is creating value for our customers and for GitLab.

SMAU (Stage Monthly Active Users) is the key metric for attributing revenue by stage, but should be collecting AMAU (Activity Monthly Active Users) metrics for every category.

Proposal

Every category should have an AMAU metric:

• documented on the category direction page
• added to the usage ping, or scheduled
• added to the Create AMAU dashboard

Tasks

You should:

• Review the current usage ping data for your categories, and determine if any are suitable as an AMAU metric
• Open a merge request to your category direction pages to document the North Star AMAU metric
• Create and schedule any issues needed to implement the AMAU metric
• Once the AMAU metric is available, create a chart and add it to the Create AMAU dashboard