Show why Usage Ping should be kept enabled

Problem

Currently around 30% of instances send back usage data through usage ping.

https://app.periscopedata.com/app/gitlab/545874/Customers-and-Users-with-Usage-Ping-Enabled.

One of the proposed OKRs for the CS team was:

"Increase stage usage by at least one stage for 10 of top 50 accounts with only 1-2 stages in use as measured by SMAU >10% per stage."

As mentioned in this comment

it's unmeasurable and unattainable in its current state. 14% of our top 50 (and 100) customers have Usage Ping turned on (that's 7 for the top 50). What we should be focused on is increasing the amount of customers with Usage Ping enabled.

Proposal

Work with TAMs to help them get more of their customers to turn on usage ping.

• Documentation that helps customers understand what is being collected and why
• Better understanding the future of how Usage Ping data can support Product, CS, and sharing insights with customers so they want to turn on Usage Ping

Result

Increase in Usage ping opt-in percentage