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Add section about focusing on what we influence

Shane Rice requested to merge add-direct-influence-to-comm-guidelines into master

Why is this change being made?

We want to focus our conversations on factors we can influence. This stems from a discussion around our market capitalization during SKO prep, and our desire to avoid discussing market cap. We directly control our KPIs and Delta ARR, but not other factors that influence our market cap.

Author Checklist

  • Provided a concise title for the MR
  • Added a description to this MR explaining the reasons for the proposed change, per say-why-not-just-what
  • Assign this change to the correct DRI
    • If the DRI for the page/s being updated isn’t immediately clear, then assign it to one of the people listed in the "Maintained by" section in on the page being edited.
    • If your manager does not have merge rights, please ask someone to merge it AFTER it has been approved by your manager in #mr-buddies.
    • If the changes relate to any part of the project other than updates to content and/or data files please make sure to ping @gl-static-site-editor in a comment for a review and merge. For example changes to .gitlab-ci.yml, JavaScript/CSS/Ruby code or the layout files. (this requirement has been removed pending identification of a new DRI for the handbook)

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