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Adding Conversation Ad & Carousel Ad info, plus misc updates

Leslie Stinson requested to merge lstinson-master-patch-16503 into master

Why is this change being made?

  • Refined InMail messaging
  • Updated SDR collaboration to "sender collaboration" to expand roles for senders
  • Added Conversation Ad information & best practices
  • Adding Carousel Ad specs for Facebook, LinkedIn, and Instagram
  • Broke out Instagram separately since little mention on HB page before
  • Updated Paid Social targeting (original looked like it was copied from display)

Author Checklist

  • Provided a concise title for the MR
  • Added a description to this MR explaining the reasons for the proposed change, per say-why-not-just-what
  • Assign this change to the correct DRI
    • If the DRI for the page/s being updated isn’t immediately clear, then assign it to your manager.
    • If your manager does not have merge rights, please ask someone to merge it AFTER it has been approved by your manager in #mr-buddies.
    • If the changes relate to any part of the project other than updates to content and/or data files please make sure to ping @gl-static-site-editor in a comment for a review and merge. For example changes to .gitlab-ci.yml, JavaScript/CSS/Ruby code or the layout files. (this requirement has been removed pending identification of a new DRI for the handbook)

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