Marketo Qualified Lead to Marketing Qualified Lead and minor bizible updates
Why is this change being made?
Marketing leadership consistently uses the phrase marketing qualified lead
when referring to the MQL
acronym. Historically, the handbook referred to MQL
s as Marketo Qualified Leads
. Updating the handbook to reflect current nomenclature and usage will create alignment between written and spoken rules.
Author Checklist
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Provided a concise title for the MR -
Added a description to this MR explaining the reasons for the proposed change, per say-why-not-just-what -
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