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Communication Plan for KPI Definition Changes

W. Chase Wright requested to merge comms-plan-kpis into master

Sid, adding first iteration of a communication plan for when KPI definitions change.

Although not listed as a KPI, this came after a recent change to MAU for .com, which GitLab reports to investors. The changes can be referenced here: !30151 (comment 219058314)

cc: @pmachle, @kathleentam

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