Skip to content

Update GitLab Positioning everywhere

William Chia requested to merge 862-update-gitlab-positioning-everywhere into master

Closes https://gitlab.com/gitlab-com/marketing/product-marketing/issues/862

Change

GitLab is a single application for the entire DevOps lifecycle

to

GitLab is a DevOps platform, delivered as a single application

Exceptions

This MR doesn't quite update the positioning "everywhere". There are a few exceptions:

  • changelogs, blogs posts, any content that represents a point in time I left alone.
  • variations on the theme, some places didn't have the exact phrase "GitLab is a single application for the entire DevOps lifecycle" so it wasn't a 1:1 replacement if it was talking about a "single application". For this MVC, I updated some of the variations to "DevOps platform, delivered as a single application" where it was clear that would fit. If it was less clear I left the messaging on that page alone.
  • The Press boilerplate. This is an example of a "variant" message where's there's not a 1:1 mapping. I'll create a separate MR to update the boilerplate where we can discuss and hash out that messaging so we don't block this simple MR on that effort.
Edited by William Chia

Merge request reports