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Clarify the types of sponsorships GitLab is willing to consider

Nick Thomas requested to merge mo-money-mo-problem into master

Following a discussion about Lets Encrypt cash sponsorship, an undocumented set of guidelines around cash sponsorships was discovered. This MR adds those guidelines (as I understand them) to the handbook.

Since sponsorships appear to be a marketing concern, I've added it to the marketing section of the handbook. Happy to accept suggestions for a more-appropriate location if this seems incorrect.

Marketing handbook says:

The marketing team owns content on marketing pages; do not change content or design of these pages without consulting the Online Marketing Manager

but I'm not 100% on who that is? @lbanks ? ("Manager, Online Growth")

/cc @courtlandia @edjdev @sytses (interim Chief Marketing Officer) @toon @zj

Closes organization#174 (closed)

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