Start with "Why" on homepage. Move Concurrent DevOps further in (to "how")
Our homepage currently focuses on HOW and WHAT we do as a company. However, following the proven wisdom of Simon Sinek and the Golden Circle, we should be starting with "Why" to capture the attention and loyalty of our audience. Granted, Simon Sinek really is talking about "why" our company exists (what is our purpose) but starting with why our product should be interesting to the customer is important too. Customer value focused is a good thing to lead with.
The suggestion also means moving our "How" (Concurrent DevOps) further into the site as we start to explain how we'll solve the customer problem from "Why".
This came up on 2018-05-08 FGU call with Sid leading, but has been on the mind of many folks, so thought I'd capture it here for further discussion and eventual action.
/cc @ChadMalchow @sytses @kuthiala @williamchia @johnjeremiah @jareko