Commit fa592d9e authored by Courtland Smith's avatar Courtland Smith

Merge branch 'lbanks-master-patch-91980' into 'master'

updated specialty for Online Growth

See merge request !12379
parents 592aabc1 05122496
Pipeline #23737383 failed with stages
in 25 minutes and 45 seconds
......@@ -30,16 +30,17 @@ You might describe yourself as analytical, creative, organized, and diplomatic.
### Search Engine Marketing
The ideal search engine marketer for GitLab undersrtands that large portions of our prospective customers prefer to research a topic on their own terms, and can apply their skill at SEO and paid search to ensure that GitLab comes up when and where it would be relevant to someone's research.
The ideal search engine marketer for GitLab understands that large portions of our prospective customers prefer to research a topic on their own terms, and can apply their skill at SEO and paid search to ensure that GitLab comes up when and where it would be relevant to someone's research.
We also value meticulous tracking, testing, and analysis with a focus on continual improvement.
#### Responsibilities
Search Engine Marketing:
- Implement our SEO strategy together with our digital marketing agency.
- Provide recommendations for technical SEO improvements to the site.
- Implement our SEO strategy together with our marketing team and digital marketing agency.
- Grow traffic to about.gitlab.com through paid and organic search marketing programs.
- Work with marketing and sales ops to evaluate and implement adtech and martech.
- Work with our content team to improve quality scores of landing pages for paid search.
- Work with our content team to improve quality scores of landing pages for paid and organic search.
- Work with our content team to ensure the content we create on the marketing site ranks for our priority search terms.
- Report on marketing site growth from SEO and paid search.
......@@ -49,3 +50,32 @@ Search Engine Marketing:
- Manage our digital marketing agency which handles paid and organic search.
- Develop and manage our paid search budget.
- Improve closed-loop reporting and analysis capabilities for paid search and SEO.
### Digital Marketing
The ideal digital marketer for GitLab will understand the larger opportunity across marketing channels and will have experience in a wide range of paid marketing tactics as well as a solid background in SEO and the ability to make decisions about the best marketing channels to reach our audience. They will also be able to use data and research to make marketing decisions and run conversion rate optimization experiments.
#### Responsibilities
Digital Marketing
- Assist with building and improving paid search and social campaigns.
- Assist in growing traffic to about.gitlab.com through paid search and social marketing programs.
- Work with marketing and sales ops to evaluate and implement adtech and martech.
- Work with our content team to ensure the content we create on the marketing site is promoted in paid and social marketing sites and sponsorships.
- Monitor market trends and competitors to determine marketing opportunities and recommend and take actions to improve visibility of site.
- Analyze and report data across multiple channels to monitor marketing site growth.
- Assist with building and analyzing conversion rate optimization (CRO) projects.
#### Senior Responsibilities
- Define our overall digital strategy together with marketing team and digital marketing agency.
- Manage our paid sponsorship opportunity and budget.
- Develop and manage our paid social opportunity and budget.
- Manage building and analyzing conversion rate optimization (CRO) projects.
- Improve closed-loop reporting and analysis capabilities for paid search, social, sponsorships, and SEO.
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