Commit af8698c1 authored by Sid Sijbrandij's avatar Sid Sijbrandij

Update index.html.md

parent 2f2291fd
Pipeline #28326663 passed with stages
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......@@ -15,29 +15,28 @@ title: "2018 Q3 OKRs"
* Support
* Self-managed: 95% on CSAT, 95% on Premium SLAs
* Services: 95% on CSAT, 95% on Gold SLAs
* CMO
* Growth Marketing: Achieve 3x IACV in Q4 pipeline minus in quarter orders
* Content: Execute Cloud campaign to support demand generation. Produce 3 cloud native focused webinars with a total of 1000 registrations, publish 1 cloud native-focused case study.
* Content: Execute Security campaign to support demand generation. Produce 3 security focused webinars with a total of 1000 registrations, publish 1 security-focused case study.
* Content: Increase organic search traffic to accelerate awareness of GitLab brand and product capabilities. Publish 10 feature tutorial posts, publish /devops-culture, publish /devops-tools.
* Field Marketing: Improve account based marketing for large & strategic accounts. Pull in 1 large or strategic deal into Q3, increase opportunity size of 2 large or strategic deals, 5 intros to new departments at large or strategic accounts.
* Field Marketing: Increase operational maturity in field marketing tracking and execution. All event lead uploads within 48 hours, all contacts accurate statuses and notes, accurate campaign data for all field marketing campaigns tracked in salesforce.com.
* Field Marketing: Achieve 100% of field marketing portion of SCLAU plan.
* Online Growth: Expand online growth tactics. Increase overall traffic to existing pages by 10% compared to last quarter, increase sign-ups from SEO/PPC/Paid Social by 20% compared to last quarter .
* Online Growth: Build ad campaigns aligned to cloud and security themes. Double traffic to /cloud-native, 500 MQLs from online advertising.
* Online Growth: Improve about.gitlab.com conversion rate optimization. Increase live chat leads 20%, increase contact requests by 20%, increase trial sign-ups by 20%.
* Marketing Program Management: Launch new email nurture series educating trial requesters on .com Gold plan. Keep unsubscribe rate below 1%, 30% of nurture audience at "engaged" progression status or higher.
* Marketing Program Management: Increase awareness and ongoing education on Gitlab <> Google Partnership. Increase GKE trials referred by Gitlab/week by 3X.
* Marketing Program Management: Improve reporting for marketing programs. Automate and schedule reporting for email & webcast performance, ensure all email and webcast programs are tracked completely in salesforce.com campaigns.
* Marketing Operations: Streamline lead management processes. Refreshed lead & contact layouts with all unnecessary fields removed from view, trim down to a single lead queue view for SCA team.
* Marketing Operations: Deploy multi-touch attribution model in Bizible.
* Marketing Operations: Ensure all online marketing is tracked as campaigns in salesforce.com. Complete tracking of all required campaign fields for all online marketing.
* SMB Customer Advocacy: Achieve 200% of SMB IACV plan.
* SMB Customer Advocacy: Improve SMB account management. Increase SMB gross retention to 90%, increase net retention to 150%, reduce number of manual license key replacements by 30%.
* Committer Program
* Increase the number of contributions (not contributors) from the wider community. For the 11.3 release, the target MR is 120 & for the 11.4 release the target MR is 150.
* Hired full-time GitLab contributor(s) at customers. One hire made at the customer and a blog post about their initiatives published.
* Implement at least 10 improvement ideas to streamline the contribution process for the wider community: e.g. [Improve on-boarding experience](https://gitlab.com/gitlab-org/gitlab-ce/issues/47282)
* CMO: Achieve 3x IACV in Q4 pipeline minus in quarter orders
* Content: Execute Cloud campaign to support demand generation. Produce 3 cloud native focused webinars with a total of 1000 registrations, publish 1 cloud native-focused case study.
* Content: Execute Security campaign to support demand generation. Produce 3 security focused webinars with a total of 1000 registrations, publish 1 security-focused case study.
* Content: Increase organic search traffic to accelerate awareness of GitLab brand and product capabilities. Publish 10 feature tutorial posts, publish /devops-culture, publish /devops-tools.
* Field Marketing: Improve account based marketing for large & strategic accounts. Pull in 1 large or strategic deal into Q3, increase opportunity size of 2 large or strategic deals, 5 intros to new departments at large or strategic accounts.
* Field Marketing: Increase operational maturity in field marketing tracking and execution. All event lead uploads within 48 hours, all contacts accurate statuses and notes, accurate campaign data for all field marketing campaigns tracked in salesforce.com.
* Field Marketing: Achieve 100% of field marketing portion of SCLAU plan.
* Online Growth: Expand online growth tactics. Increase overall traffic to existing pages by 10% compared to last quarter, increase sign-ups from SEO/PPC/Paid Social by 20% compared to last quarter .
* Online Growth: Build ad campaigns aligned to cloud and security themes. Double traffic to /cloud-native, 500 MQLs from online advertising.
* Online Growth: Improve about.gitlab.com conversion rate optimization. Increase live chat leads 20%, increase contact requests by 20%, increase trial sign-ups by 20%.
* Marketing Program Management: Launch new email nurture series educating trial requesters on .com Gold plan. Keep unsubscribe rate below 1%, 30% of nurture audience at "engaged" progression status or higher.
* Marketing Program Management: Increase awareness and ongoing education on Gitlab <> Google Partnership. Increase GKE trials referred by Gitlab/week by 3X.
* Marketing Program Management: Improve reporting for marketing programs. Automate and schedule reporting for email & webcast performance, ensure all email and webcast programs are tracked completely in salesforce.com campaigns.
* Marketing Operations: Streamline lead management processes. Refreshed lead & contact layouts with all unnecessary fields removed from view, trim down to a single lead queue view for SCA team.
* Marketing Operations: Deploy multi-touch attribution model in Bizible.
* Marketing Operations: Ensure all online marketing is tracked as campaigns in salesforce.com. Complete tracking of all required campaign fields for all online marketing.
* SMB Customer Advocacy: Achieve 200% of SMB IACV plan.
* SMB Customer Advocacy: Improve SMB account management. Increase SMB gross retention to 90%, increase net retention to 150%, reduce number of manual license key replacements by 30%.
* CMO: Committer Program
* Increase the number of contributions (not contributors) from the wider community. For the 11.3 release, the target MR is 120 & for the 11.4 release the target MR is 150.
* Hired full-time GitLab contributor(s) at customers. One hire made at the customer and a blog post about their initiatives published.
* Implement at least 10 improvement ideas to streamline the contribution process for the wider community: e.g. [Improve on-boarding experience](https://gitlab.com/gitlab-org/gitlab-ce/issues/47282)
* CRO
* Dir, Customer Success:
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