Add GitLab.com strategy

Why is this change being made?

Provide a detailed answer to the question on why this change is being proposed, in accordance with our value of Transparency.

Please add the details saying why, not just what in this section. Example: We have discussed the topic in Slack - (copy of Slack conversation). The current process is not efficient, this MR makes the description of X more clear, and helps move Y forward.

This MR adds a direction page for gitlab.com, where we will host the gitlab.com strategy that cascades down to and aligns with other groups direction in SaaS Platforms

Preview link - https://dotcom-strategy.about.gitlab-review.app/direction/saas-platforms/dotcom/

Author and Reviewer Checklist

Please verify the check list and ensure to tick them off before the MR is merged.

• Provided a concise title for this Merge Request (MR)
• Added a description to this MR explaining the reasons for the proposed change, per say why, not just what
  • Copy/paste the Slack conversation to document it for later, or upload screenshots. Verify that no confidential data is added, and the content is SAFE
• Assign reviewers for this MR to the correct Directly Responsible Individual/s (DRI)
  • If the DRI for the page/s being updated isn’t immediately clear, then assign it to one of the people listed in the Maintained by section on the page being edited
  • If your manager does not have merge rights, please ask someone to merge it AFTER it has been approved by your manager in #mr-buddies
  • The when to get approval handbook section explains the workflow in more detail
• For transparency, share this MR with the audience that will be impacted.
  • Team: For changes that affect your direct team, share in your group Slack channel
  • Department: If the update affects your department, share the MR in your department Slack channel
  • Company: If the update affects all (or the majority of) GitLab team members, post an update in #whats-happening-at-gitlab linking to this MR
    • For high-priority company-wide announcements work with the internal communications team to post the update in #company-fyi and align on a plan to circulate in additional channels like the "While You Were Iterating" Newsletter

Commits

• Init Draft

---

.gitlab/issue_templates/dev-oncall-monthly-execution.md

-**Background**:
-Handbook Entry https://about.gitlab.com/handbook/engineering/development/processes/Infra-Dev-Escalation/
+## Background
+General Handbook Entry https://about.gitlab.com/handbook/engineering/development/processes/Infra-Dev-Escalation/
+Process https://handbook.gitlab.com/handbook/engineering/development/processes/infra-dev-escalation/process/
 See epic https://gitlab.com/groups/gitlab-com/-/epics/122
-**Instructions**:
-
-* Directors and Managers: Sign up as coordinator for the month, please **assign** this issue to yourself, and update the sign up sheet (link below) **Coordinator** column.
-  * If you are signing up well in advanced of your coordination duties, consider setting a calendar reminder to go over assignments before the end of the previous month. You may also set a due date on this issue to get GitLab reminders. 
-* Engineers: sign up slots in the [scheduling spreadsheet](https://docs.google.com/spreadsheets/d/10uI2GzqSvITdxC5djBo3RN34p8zFfxNASVnFlSh8faU/edit#gid=382724865).
-* To assist assignment exercise, here are [eligible engineers and their timezones](https://docs.google.com/spreadsheets/d/1rCamrCMZPreBpYwbzFG9zpghtiH3KPiFYu46RbqWjXU/edit#gid=508978589). This spreadsheet is popluated automatically by the [Employment Automation](https://gitlab.com/gitlab-com/people-group/peopleops-eng/employment-automation/-/blob/main/lib/syncing/on_call_scheduling_spreadsheet.rb).
-* There is additional information regarding weekend shifts, which can be found in this shared document "[Additional Notes for Weekend Shifts](https://docs.google.com/document/d/1iMmlYQf6vdmen0e3iuEksgiTxKJvjnidcalwaa47jwE/edit#heading=h.z5unm4odw6zw)".
-* A nice handy tool for coordinators to find available engineers quickly without going through multiple spreadsheets above.
-  * Instructions: https://gitlab.com/gitlab-com/dev-on-call
-  * Video: https://www.youtube.com/watch?v=D0bR0WnvdgM
-* The manual process for coordinators is documented in this process page [how-to](https://about.gitlab.com/handbook/engineering/development/processes/Infra-Dev-Escalation/process.html#how-to)
-  * Note the recommendation to check the team members' calendar to ensure they are available. This will help ensure team members are not scheduled when on leave, and reduce the need for rescheduling. 
-* Coordinator: publish on-call schedule to the [shared calendar](https://calendar.google.com/calendar/u/0/embed?src=gitlab.com_vj98gounb5e3jqmkmuvdu5p7k8@group.calendar.google.com).
-  1. Keep the tab of the month active (displayed).
-  1. Use the menu `Sync to Calendar` on the menu bar. It takes 3\~5 minutes.
-  1. Verify the calendar `On-call schedule shifts` is populated. This is currently a manual process to verify all slots are filled.  If there are open slots on the `On-call schedule shifts` calendar you can either manually add them to the calendar or debug the on-call spreadsheet. Typically when calendar slots remain open there is a data integrity issue within columns E or F for the given time slot.  **It is safe to run `Sync To Calendar` multiple times, it is idempotent**.
-  1. If you run into failures of calendar sync, double check if the calendar ID is in cell 197C and the calendar link is in cell 198C. If you receive the message `TypeError: Cannot read property 'getName' of nullDetails`, you may need permission to manage the Google Calendar. Ping Chun Du on slack. 
-  2. If you are still having any other calendar sync errors, please add the Google [Calendar](gitlab.com_vj98gounb5e3jqmkmuvdu5p7k8@group.calendar.google.com) for On-call schedule shifts to your calendar and retry to `Sync to Calendar`.
-* Coordinator: close this issue when the month wraps up.
-
-**Action items and due dates**:
-
-* [ ] Coordinator calling for sign-up and doing assignments: start around 15th of the previous month
+
+## Action items and due dates
+
+### Sign up - ~1st-15th of the previous month
+
+* [ ] Coordinator to update the [sign up sheet's](https://docs.google.com/spreadsheets/d/10uI2GzqSvITdxC5djBo3RN34p8zFfxNASVnFlSh8faU/edit?gid=1680755833#gid=1680755833) **Coordinator** column. 
+
+### Reminders - ~15th of the previous month
+
+* [ ] Coordinator calling for sign-up and doing assignments:
   * [ ] Posting reminders to the #development and #backend channels in Slack
   * [ ] Ask managers in #eng-managers to remind team-members in 1-1s
+
+ ### Manual assignment - ~25th of the previous month 
+
+* Find available engineers quickly without going through multiple spreadsheets using the [Dev-on-call](https://gitlab.com/gitlab-com/dev-on-call) tool. See also the video on how it works (use [GitLab unfiltered](https://handbook.gitlab.com/handbook/marketing/marketing-operations/youtube/#unable-to-view-a-video-on-youtube)): https://www.youtube.com/watch?v=D0bR0WnvdgM
+* Alternatively, the manual process for coordinators is documented in this process page [how-to](https://handbook.gitlab.com/handbook/engineering/development/processes/infra-dev-escalation/process/#how-to)
+
+_Note the recommendation to check the team members' calendar to ensure they are available. This will help ensure team members are not scheduled when on leave, and reduce the need for rescheduling._
+
 * [ ] Coordinator nomination: all **assigned** engineers are notified by mentioning them by name in this issue **explicitly**
   * [ ] Engineers who are on leave should inform Coordinator and the Coordinator should find an appropriate engineer.  
-  * [ ] Engineers are encouraged to help the Coordinator by seeking replacements for time-slots that don't work for them.  Swap for like days/shifts later in the schedule by reaching out to your peers directly.  Engineers who are unsuccessful in finding a replacement please work with Coordinator to find a solution. 
-  * Example wording for assignment notification and encouraging individuals to seek swapping shifts can be found [here](https://gitlab.com/gitlab-com/www-gitlab-com/-/issues/8330#note_416317851)
-* [ ] All slots are signed up: due by 2 days before the 1st of the month
-* [ ] Coordinator publishes on-call schedule to the shared calendar when all slots are confirmed. (see instructions above)
-**Additional Information**
-* For more detail of other information, please refer to [process documentation](https://about.gitlab.com/handbook/engineering/development/processes/Infra-Dev-Escalation/process.html).
+  * [ ] Engineers are encouraged to help the Coordinator by seeking replacements for time-slots that don't work for them.  Swap for like days/shifts later in the schedule by reaching out to your peers directly. Engineers who are unsuccessful in finding a replacement please work with Coordinator to find a solution. 
+
+### Calendar sync - ~2 days before the 1st of the month
+
+* [ ] All slots are signed up
+* [ ] [DRI](https://handbook.gitlab.com/handbook/engineering/development/processes/infra-dev-escalation/process/#development-on-call-dri) (@jameslopez) publishes on-call schedule to the [shared calendar](https://calendar.google.com/calendar/u/0/embed?src=gitlab.com_vj98gounb5e3jqmkmuvdu5p7k8@group.calendar.google.com) when all slots are confirmed. (see instructions above)
+### After the scheduled month
+* Coordinator can close this issue
+
+### Examples
 **Example Slack Messages**
-Example text for on-call message, to posted in `#development` and `#backend`:
-> :speaker: Hi everyone! I am putting together the MONTH dev on-call schedule. Thank you if you have already signed up!  If you haven't, please consider adding your names now in order to select your preferred time slots.
-In the upcoming week I will start assigning the remaining slots based on previous participation :thank_you:
+Example text for on-call message, to be posted in `#development` and `#backend`:
+<details>
+<summary>Click to expand</summary>
+```
+:speaker: Hi everyone! I am putting together the MONTH dev on-call schedule. Thank you if you have already signed up!  If you haven't, please consider adding your names now in order to select your preferred time slots.
+In the upcoming week I will start assigning the remaining slots based on previous participation :thank_you:
+```
 - Add link to the on-call spreadsheet
 Example text to be posted in `#eng-managers`
-
-> Engineering Managers I am putting together the MONTH dev on-call schedule. Please mention it to your team members in upcoming 1:1s.
-
+```
+Engineering Managers I am putting together the MONTH dev on-call schedule. Please mention it to your team members in upcoming 1:1s.
+```
 - Add link to the on-call spreadsheet
 - Add link to message posted in #development
+</details>
+
+**Example Assignment confirmation**
+<details>
+<summary>Click to expand</summary>
+
+```
+Hey Engineering Crew ✨ 😊 ✨
+
+I am your humble coordinator for our [CHANGE to month/year] Infra/Dev Escalation On-Call schedule.
+You are being copied here because I have assigned you a rotation slot for [CHANGE to month/year] 
+
+#### Instructions
+
+Review the [CHANGE to month/year]  (aka [CHANGE to yyyy-mm]) tab on the Infra/Dev Escalation On-Call Schedule for your assignment [here](https://docs.google.com/spreadsheets/d/10uI2GzqSvITdxC5djBo3RN34p8zFfxNASVnFlSh8faU/edit?gid=1729753107#gid=1729753107)
+
+If you cannot fill the slot for which you are assigned, please do your best to find someone with the same time and day of the week obligation on a different day of the month to swap using the #development Slack channel (e.g. swap Saturday, September 14 from 0400-0759 for Saturday, September 28 0400-0759)
+Our first and best option is to swap people within the same month. If you cannot find someone to swap days with, please comment on the slot in the spreadsheet and we will do our best to find another person to swap.
+
+#### Handbook Reference
+There are many first time on-call participants here. If you have any questions about why we do on-call support please read the handbook entry [here](https://handbook.gitlab.com/handbook/engineering/development/processes/infra-dev-escalation/) and the [eligibility and guidelines section](https://handbook.gitlab.com/handbook/engineering/development/processes/infra-dev-escalation/process/#guidelines).
+
+**Why was I selected for on call ? .. A variety of criteria were used to find folks who were available.** 
+
+* Time zone availability
+* Number of on-call shifts taken in the past (see https://gitlab.com/gitlab-com/dev-on-call)
+* Number of on-call shifts taken this quarter
+
+#### Crew Members Selected
+
+[CHANGE to list of direct pings to engineers]
+```
+
+</details>
 /label ~"Engineering Management" 
 /epic https://gitlab.com/groups/gitlab-com/-/epics/122