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Segments account escalation opening steps to allow anyone in GitLab to start one

Merged Lyle Kozloff requested to merge lyle-segment-account-escalation-opening into master
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@@ -105,7 +105,7 @@ The following steps are to be taken by the escalation DRI:
If a Critical or High-Level escalation has been created, CSMs should create an escalation document using the [Escalation Tracker Template](https://docs.google.com/document/d/1DFW9WDigDZTRQlArqvyaLl_GcYi5lwsxKKKtcjB49s0/edit#) (internal GitLab access only).
1. Copy and save the document for the individual customer and replace (CUSTOMER) with the customer name, complete the required fields
2. Update the customer's CSM Sentiment in Gainsight to reflect the impact of the escalation on the account.
2. Update the customer's CSM Sentiment in Gainsight using an At-Risk Update entry to reflect the impact of the escalation on the account.
#### For all account escalations
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