Alignment on SEO for Edcast LXP

Overview

This issue will summarize ideas and next steps for search engine optimization for the Edcast LXP.

Questions

• Will we have a landing page for the LXP outside of the platform itself?
• What content will be on the landing page for the LXP?
• Do we want to optimize the content for SEO terms?
• How are we coordinating SEO with the Learn@GitLab webspace?
• Assuming the LXP is not indexed, what content on the main page will be indexed and how can we use SEO to drive traffic to the page?
• How does branding of the LXP play a role?

Next steps

In order to optimize the SEO for the landing page and/or sign up page, we can consider filing an SEO Consideration Request issue with the Growth Marketing Team.

Please see this example request from the Learn@gitlab webspace. The keyword research file lends some insight into terms that we should consider optimizing such as "git certification" etc.