New Page for Forrester TEI project
Briefly describe the request
Create a new page for a new customer project from Forrester, the Total Economic Impact
What is/are the relevant URL(s)
about.gitlab.com/analysts/forrester-tei2020
What team/dept/company initiatives does this relate to?
Strategic marketing has commissioned a Total Economic Impact report to be used as a sales tool to help customers realize their cost savings in using GitLab for specific use cases.
Is there a due date? If so, why?
Our due date is late May 2020 as we will get the final report from Forrester and have sales training for Sales and a place to direct them to for messaging and links to the tool and other assets.
What problem(s) are we trying to solve? What are the goals?
It's a brand new commissioned report that provides tools for sales and competitive
Who is the audience?
- Sales
- Customers
- Prospects
What are the measurable key performance indicators (KPI)?
- how many visit the page
- downloads of the report
- visits to the intereactive tool that Forrester is creating for us
Please identify the directly responsible individual (DRI), stakeholders, and roles
Name | Role |
---|---|
@cfletcher1 | DRI |
@Tompsett | maintenance and admin |
@rragozzine | maintenance and admin |
What are the project must-haves?
- the web page
Where do you expect traffic to come from?
- social
- requesting this be linked to main about.gitlab.com page
- use case campaigns
Please provide any related media files
- forthcoming from Forrester, but likely links at this point
Will you need an opengraph image for social sharing?
no, as I still have no idea what that is
Please create a checklist of deliverables in this phase
- create and populate web page
Please apply your team's label using the dropdown menu below
Strategic Marketing, Analyst Relations