New Page for 2020 for Gartner MQ for AST
Briefly describe the request
Create a new web page for a new Gartner Magic Quadrant featuring GitLab
What is/are the relevant URL(s)
https://about.gitlab.com/analysts/gartner-ast20
What team/dept/company initiatives does this relate to?
Strategic Marketing always requests a web page for a new analyst report where we share information with sales on how to position this document for best advantage and frame GitLab properly in the context of their sales environment.
Is there a due date? If so, why?
The report is expected to come out the week of 2020-04-27. If we can have it that week, that would be good.
What problem(s) are we trying to solve? What are the goals?
- provide information to Sales
Who is the audience?
- sales
- customers and prospects
- analyst community
What are the measurable key performance indicators (KPI)?
- SEO
Please identify the directly responsible individual (DRI), stakeholders, and roles
Name | Role |
---|---|
@Tompsett | DRI |
@cfletcher1 | Content |
@cblake | Content |
@NicoleSchwartz | Content |
What are the project must-haves?
The web page set up like other web pages on that .../analysts/ group of pages
What are the project should-haves?
Nothing else really
Where do you expect traffic to come from?
- Sales
- Blog posts
Please provide any related media files
We do not have that media yet. It is not released until the analysts release the page. We are not given more than 24 hours notice of this going live.
Will you need an opengraph image for social sharing?
I don't think so, since I have no idea what that is.
If applicable, please provide some example webpages for design guidance.
../analysts/gartner-aro19
Please create a checklist of deliverables in this phase
-
create new page in same manner as others in that group
Marked confidential because we cannot have anyone know we are anticipating being in this report until it is published.