A/B Test on Contact Sales Form

Briefly describe the request

A/B Test the demo form on /sales

What is/are the relevant URL(s)

https://about.gitlab.com/sales/

Please identify the directly responsible individual (DRI) and stakeholders

@EWhelchel @Elsje @amimmo @amy.waller

What team/dept/company initiatives does this relate to?

SDR, Sales

Is there a due date? If so, why?

No specific due date, we would like to get this done to improve lead conversion.

What are the project goals?

Improve Form conversion
Improve lead conversion rates, making it easier for sales to reach prospect via

Who is the audience?

Prospects who land on the Demo page.

What problem(s) are we trying to solve?

Increase lead conversion rates, without sacrificing too much of form conversion. Phone number being required should make it easier for SDRs to reach out to prospects.

What are the measurable key performance indicators (KPI)?

Form Conversion
Lead Conversion

What are the project must-haves?

AB Test on the page for the two forms.

What are the project should-haves?

What are the project could-haves?

What are the project wont-haves?

Where do you expect traffic to come from?

Typical traffic to page - no changes

Please provide any related media files

Embed Code for B test form 2535: I can't get this to paste

Let me know if you need the code for the A test.

Will you need an opengraph image for social sharing?

If applicable, please provide some example webpages for design guidance.

If applicable, do you have any user journeys, prototypes, content/data?

Please create a checklist of deliverables in this phase

A/B Test set up
Create a followup issue for the next phase (monitor results)