Internship Pilot: Communication plan

• Choose the internship program name
• Define branding opportunities for all-remote company culture
• Define communication milestones

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Outcome

Internship program name

GitLab All-Remote Internship

Branding opportunities for all-remote company culture

• Connect with Universities
• Connect with Meetup groups
• Connect with Programming bootcamps
• LinkedIN, Instagram, FB ads?
• Sourcing
• Gitlabbers to contact their universities/Meetup groups/programming clubs

Communication milestones

• November 5th: Internal announcement of the program + handbook update
• November 15th: Opening of jobs (Glassdoor, LinkedIN, Stackoverflow etc.)
• November 30th - December 15: Internship branding campaign
• January 1st - February 1st: Announce who will be invited/join contribute.
• March 27th: Contribute blog on interns
• June 6th: Blog on kickoff + Personal stories
• August 14th: Evaluation blog post.
• If successful: Open new slots around October/November