Create Pages with Conversion Focus for Advertising
Wanted to have a discussion around creating a page template, where we can create new pages for advertising, quickly. Below is a summary:
Problem
Pages on GitLab are not necessarily set up well for capturing conversions. However, there is great information and content on the site that caters to the audience we are trying to attract. From an advertising perspective, it would be helpful to have a page with useful content, as well has have clear conversion points on the page.
Need
We need to create pages that we can use in advertising (paid search, display, paid social) where we can add content that is valuable to the person, along with having clear CTAs to get to pages to become leads, primarily lead forms.
Suggested Solution
Create a page template where we can easily add content (copy, images, video) and a lead form to the page (demo, free trial, request a demo, etc).
Dependencies
- Pages created need the option to not have the page indexed by search engines, to prevent duplicate content. Issue for that can be found https://gitlab.com/gitlab-com/marketing/corporate-marketing/issues/384
- Need to determine best form/conversion that should be used. I am thinking either Free Trial or Demo forms.
Is this doable in MVC fashion? Let's discuss.
@lbanks @shanerice @sdaily @jgragnola @jareko