KR: Deliver a reason map of cross-stage adopted users/organizations to inform how to drive SPO with cross-stage features --> 8/8, 100%
Objective
Identify reasons for cross-stage adoption and how can we encourage users to adopt more stages. This can be a partially filled in reason map depending on the data we receive from the participants. Some examples include and we could learn more:
- Improving product features that are difficult to use
- Improving documentation of cross-stage entry points
- Improving cross-stage navigation flows
- Improving documentation of cross-stage entry
- Increasing cross-stage education materials (webinars, GTM, etc.)
Researcher
Hypothesis
Users and organizations with a team or a person dedicated to supporting GitLab adoption in their organization are more likely to consume more features across the GitLab offering. We can better reduce the loads on these teams/people by improving cross-stage product awareness, guided experiences for users.
Checklist
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Start a research plan -
Start a screener for recruiting -
Open research issue to track research effort -
Open a recruiting issue to track recruiting effort -
Schedule interviews - Dovetail Project -
Conduct interviews -
Analyze data -
Present themes
Edited by Jackie Porter