Commit f25fc3eb authored by Wil Spillane's avatar Wil Spillane

Updated organization

parent 6a289ba8
Pipeline #150184731 skipped with stage
......@@ -31,6 +31,23 @@ This will allow us all to better understand due dates, milestones, and to close
If you're not sure if you need an epic or just an issue, feel free to ask in the #social_media Slack channel.
### Open a new issue to request social coverage
Once you've opened the epic (if the ask is a part of the list above)
- Head to the [corporate marketing project](https://gitlab.com/gitlab-com/marketing/corporate_marketing/corporate-marketing/-/issues) and create a new issue.
- Select the appropriate issue template:
- **social-event-request** for coverage of events (tradeshows, etc.)
- **social-team-advocacy** when the project calls for GitLab Team Members to support our campaign efforts on their personal social channels
- **social-general-request** for every other request
- Fill out as much information as you can above the first line in the issue.
### Please remember...
- For an anything to get promoted on social, **there must be a dedicated social issue**.
- If the need is urgent, send a message to the `#social_media` Slack Channel.
- If you have already requested or received images for social (paid) ads, please mark that issue as related in the organic social request issue.
- If you have not already requested or received images: Shortly after you open your social issue, the social team will assess whether there are existing assets we can use on social, or if new ones are needed. They will then request new images from the design team, or remove them from the issue. It is at the design teams' discretion whether they have time to create the images, particularly if you open your issue within ~ 1 week of the need to publish.
- Sometimes it is not possible to schedule posts when desired due to any number of reasons, but the social team will work with you to make sure you're supported.
- The social team reserves the right to not publish for a myriad of reasons including crisis moments, calendar priorities, and other elements. We'll do our best to explain why when asked.
## #️⃣ Organic Social Overview of Integrated Campaign Promotions
The goal of organic social promotion on an integrated marketing campaign is to strategically bring awareness to a designated landing page.
......@@ -84,23 +101,6 @@ Yes. We will base hashtags off of the content we are sharing. These include (but
* More on [when](https://about.gitlab.com/handbook/marketing/marketing-sales-development/online-marketing/#url-tagging) and [how](https://docs.google.com/spreadsheets/d/12jm8q13e3-JNDbJ5-DBJbSAGprLamrilWIBka875gDI/edit#gid=0) to use UTMs
```
### Open a new issue to request social coverage
Once you've opened the epic (if the ask is a part of the list above)
- Head to the [corporate marketing project](https://gitlab.com/gitlab-com/marketing/corporate_marketing/corporate-marketing/-/issues) and create a new issue.
- Select the appropriate issue template:
- **social-event-request** for coverage of events (tradeshows, etc.)
- **social-team-advocacy** when the project calls for GitLab Team Members to support our campaign efforts on their personal social channels
- **social-general-request** for every other request
- Fill out as much information as you can above the first line in the issue.
### Please remember...
- For an anything to get promoted on social, **there must be a dedicated social issue**.
- If the need is urgent, send a message to the `#social_media` Slack Channel.
- If you have already requested or received images for social (paid) ads, please mark that issue as related in the organic social request issue.
- If you have not already requested or received images: Shortly after you open your social issue, the social team will assess whether there are existing assets we can use on social, or if new ones are needed. They will then request new images from the design team, or remove them from the issue. It is at the design teams' discretion whether they have time to create the images, particularly if you open your issue within ~ 1 week of the need to publish.
- Sometimes it is not possible to schedule posts when desired due to any number of reasons, but the social team will work with you to make sure you're supported.
- The social team reserves the right to not publish for a myriad of reasons including crisis moments, calendar priorities, and other elements. We'll do our best to explain why when asked.
## Adding Frontmatter to GitLab-owned pages for proper social sharing
When sharing a link on social media, all channels will look for opengraph frontmatter information, allowing the sites to pull a social media sharing card. This includes unique specifics for the page like its title, a description, and a unique image. It's critical that all pages intended to be shared across social media sites have this informaton attached, so that our users are aware of where we're linking them to, as well as, following best practices.
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