Commit ea627bba authored by Wil Spillane's avatar Wil Spillane

Apply suggestion to...

Apply suggestion to source/handbook/marketing/corporate-marketing/social-marketing/admin/index.html.md
parent 96c567fc
Pipeline #150159995 skipped with stage
......@@ -35,7 +35,7 @@ If you're not sure if you need an epic or just an issue, feel free to ask in the
The goal of organic social promotion on an integrated marketing campaign is to strategically bring awareness to a designated landing page.
And by tailoring polished messaging to our target audience across the [GitLab branded social media channels](https://about.gitlab.com/handbook/marketing/corporate-marketing/social-marketing/#primary-social-channels-audiences-and-calendaring-) we are able to drive page views, sessions, engagements, and link clicks. The content that organic social will promote, falls under the awareness funnel that is also mapped out by MPMs in the GANNT sheet under the content journey map and bill of materials.
By tailoring polished messaging to our target audience across the [GitLab branded social media channels](https://about.gitlab.com/handbook/marketing/corporate-marketing/social-marketing/#primary-social-channels-audiences-and-calendaring-) we are able to drive page views, sessions, engagements, and link clicks. The content that organic social will promote, falls under the awareness funnel that is also mapped out by MPMs in the GANNT sheet under the content journey map and bill of materials.
Content promoted on the [GitLab branded social media channels](https://about.gitlab.com/handbook/marketing/corporate-marketing/social-marketing/#primary-social-channels-audiences-and-calendaring-) include a combination of blog posts, webinars, case studies, and more. It is important to explain that what is shared via organic, is different than what is advertised through paid social and digital ads. The social media team will not craft copy for content pieces that are mapped in the consideration and purchase funnels.
......
Markdown is supported
0% or .
You are about to add 0 people to the discussion. Proceed with caution.
Finish editing this message first!
Please register or to comment