Commit c9e91919 authored by Wil Spillane's avatar Wil Spillane

Added UTM sheet info

parent 547de6e3
......@@ -135,9 +135,13 @@ This frontmatter aides sites like twitter in understanding how to present additi
Frontmatter requires a merge, therefore, you'll need to include this as a step in page creation. Once merged, please test your link. Preview the social cards by adding your link to the [Twitter Card Validator], or the [Facebook Debugger].
## UTMs for tracking URLs
UTMs are used to track traffic sources & reach of posts/links. All external posts should contain a UTM parameter, please see [details in the Digital Marketing handbook](/handbook/marketing/revenue-marketing/digital-marketing-programs/digital-marketing-management/#url-tagging).
UTMs are used to track traffic sources & reach of posts/links. All posts that contain GitLab-owned URLs must contain a UTM parameter.
If you have questions or are unsure how to tag a URL please reach out to the Digital Marketing team &/or the Social Media Manager responsible for the campaign.
### [Organic Social Media UTM Creating Sheet](https://docs.google.com/spreadsheets/d/1RJiPE11ZdFpP7R4vSx3PQPX5V2mr2SCYS39bYLsJEvY/edit?usp=sharing)
[The social team manages their own social media UTM tracking sheet. Viewable to all parties, this sheet is managed only by the social media team.](https://docs.google.com/spreadsheets/d/1RJiPE11ZdFpP7R4vSx3PQPX5V2mr2SCYS39bYLsJEvY/edit?usp=sharing)
### Other UTMs for Tracking
Please see [details in the Digital Marketing handbook](/handbook/marketing/revenue-marketing/digital-marketing-programs/digital-marketing-management/#url-tagging). In short, it's important to outline UTM campaign, content, and other variables if you're looking to measure more deeply. Campaign section is a requirement, and is likely connected to your ongoing marketing campaign. If you have questions or are unsure how to tag a URL please reach out to the Digital Marketing team &/or the Social Media Manager responsible for the campaign.
## Labels
Consider our labels as a way to be transparent about our work at every level of our marketing organization. At any given time and at any given level, a Team Member can recall what volume and mix of work is happening. Not only does this help the social team to better organize, but would allow our Team Members up our organization to better understand their entire team, too.
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