Commit 53679829 authored by Wil Spillane's avatar Wil Spillane

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......@@ -37,7 +37,7 @@ The goal of organic social promotion on an integrated marketing campaign is to s
By tailoring polished messaging to our target audience across the [GitLab branded social media channels](https://about.gitlab.com/handbook/marketing/corporate-marketing/social-marketing/#primary-social-channels-audiences-and-calendaring-) we are able to drive page views, sessions, engagements, and link clicks. The content that organic social will promote, falls under the awareness funnel that is also mapped out by MPMs in the GANNT sheet under the content journey map and bill of materials.
Content promoted on the [GitLab branded social media channels](https://about.gitlab.com/handbook/marketing/corporate-marketing/social-marketing/#primary-social-channels-audiences-and-calendaring-) include a combination of blog posts, webinars, case studies, and more. It is important to explain that what is shared via organic, is different than what is advertised through paid social and digital ads. The social media team will not craft copy for content pieces that are mapped in the consideration and purchase funnels.
Integrated Marketing Content promoted on the [GitLab branded social media channels](https://about.gitlab.com/handbook/marketing/corporate-marketing/social-marketing/#primary-social-channels-audiences-and-calendaring-) include a combination of blog posts, webinars, case studies, and more. It is important to explain that what is shared via organic, is different than what is advertised through paid social and digital ads. The social media team will not craft copy for content pieces that are mapped in the consideration and purchase funnels.
In an effort to continually improve our ability to derive success of organic social campaigns, a reporting issue will be added to the Organic Social Epic that pulls data from Sprout Social and Google Analytics on a monthly basis.
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