Commit 13faf1fa authored by David Planella's avatar David Planella

Replace urls to merch handling to new location

parent f45deb09
......@@ -69,7 +69,7 @@ Merge Request Coaches can be found on the [team page](/company/team/) by selecti
More information on Merge Request Coaches (including how to become a Merge Request Coach) can be found in the [MR coach lifecycle page](/handbook/marketing/community-relations/code-contributor-program/resources/merge-request-coach-lifecycle.html).
### Reaching out to new contributors
After the first merged MR, wider community members can order a `#myfirstMRmerged` gift via a self-nomination form on the [nominations for GitLab swag page](https://about.gitlab.com/handbook/marketing/community-relations/community-advocacy/workflows/merchandise-handling/community-rewards-internal/#nomination-process). You can use the [outreach email template](/handbook/marketing/community-relations/code-contributor-program/templates/email-templates.html) when you send the link for the first-time contributor gift.
After the first merged MR, wider community members can order a `#myfirstMRmerged` gift via a self-nomination form on the [nominations for GitLab swag page](https://about.gitlab.com/handbook/marketing/corporate-marketing/merchandise-handling/community-rewards-internal/#nomination-process). You can use the [outreach email template](/handbook/marketing/community-relations/code-contributor-program/templates/email-templates.html) when you send the link for the first-time contributor gift.
#### First-time contributors
The first-time contributors can be identified after each release in the [First time contributors MRs dashboard](https://gitlab.biterg.io/app/kibana#/dashboard/df97f810-f397-11e8-8fe1-b354a33b38be).
......@@ -155,7 +155,7 @@ In order to recognize regular contributors, the list of top contributors for eac
Customized GitLab merchandise will be created for these contributors and will be available on Printfection. For GitLab team members, you can follow the steps below to get the awards to the wider community members.
1. Login to Printfection using the credentials in 1Password.
1. Under `Campaigns`, go to `Giveaways` and create a new `GIVEAWAY CAMPAIGN` (you may need to [create a new `Kit`](/handbook/marketing/community-relations/community-advocacy/workflows/merchandise-handling/#creating-giveaway-kits) under the `Merchandise` tab if you want to include more than one item).
1. Under `Campaigns`, go to `Giveaways` and create a new `GIVEAWAY CAMPAIGN` (you may need to [create a new `Kit`](/handbook/marketing/corporate-marketing/merchandise-handling/#creating-giveaway-kits) under the `Merchandise` tab if you want to include more than one item).
1. Add the item/kit to the campaign.
1. Generate Giveaway links for each contributors.
1. Include the Giveaway link in the individual email to the Top Annual Contributors.
......
......@@ -229,13 +229,13 @@ Please direct all questions related to Crowdin tickets to the [i18n Slack channe
## Initiatives
[Learn more about recognizing contributors](/handbook/marketing/community-relations/community-advocacy/workflows/merchandise-handling/community-rewards-internal)
[Learn more about recognizing contributors](/handbook/marketing/corporate-marketing/merchandise-handling/community-rewards-internal)
### Merchandise
Community Advocates manage merchandise requests, inventory, and the merchandise tech stack.
[Learn more about how Community Advocates manage merchandise](/handbook/marketing/community-relations/community-advocacy/workflows/merchandise-handling)
[Learn more about how Community Advocates manage merchandise](/handbook/marketing/corporate-marketing/merchandise-handling)
### #movingtogitlab
......@@ -291,7 +291,7 @@ The [LicenseDot](https://license.gitlab.com) is the in-house platform to generat
[Printfection](https://www.printfection.com/) is the swag management platform. Community Advocates use it to manage the inventory and orders for most swag items.
[Learn more about how Community Advocates manage merchandise](/handbook/marketing/community-relations/community-advocacy/workflows/merchandise-handling).
[Learn more about how Community Advocates manage merchandise](/handbook/marketing/corporate-marketing/merchandise-handling).
### Salesforce
......@@ -301,13 +301,13 @@ The [LicenseDot](https://license.gitlab.com) is the in-house platform to generat
[Shopify](https://www.shopify.com) is the [GitLab store](https://shop.gitlab.com) frontend platform. Community Advocates use it to publish merchandise items for sale, for reports and inventory tracking.
[Learn more about how Community Advocates manage merchandise](/handbook/marketing/community-relations/community-advocacy/workflows/merchandise-handling).
[Learn more about how Community Advocates manage merchandise](/handbook/marketing/corporate-marketing/merchandise-handling).
### Stickermule
[Stickermule](https://www.stickermule.com/) is the swag platform used to print and order custom stickers.
[Learn more about how Community Advocates manage merchandise](/handbook/marketing/community-relations/community-advocacy/workflows/merchandise-handling).
[Learn more about how Community Advocates manage merchandise](/handbook/marketing/corporate-marketing/merchandise-handling).
### TanukiDesk
......
......@@ -213,9 +213,9 @@ Zendesk is our Community Advocacy Centre and our main communication line with ou
We use Shopify for [our storefront](https://shop.gitlab.com) and [Printfection](http://www.printfection.com/) for sourcing swag.
1. [ ] Review the general [Merchandise Workflow](/handbook/marketing/community-relations/community-advocacy/workflows/merchandise-handling/)
1. [ ] Learn about our [MVP appreciation gifts](/handbook/marketing/community-relations/community-advocacy/workflows/merchandise-handling/#mvp-appreciation-gifts)
1. [ ] Learn about the process of [Swag requests](/handbook/marketing/community-relations/community-advocacy/workflows/merchandise-handling/#swag-requests)
1. [ ] Review the general [Merchandise Workflow](/handbook/marketing/corporate-marketing/merchandise-handling/)
1. [ ] Learn about our [MVP appreciation gifts](/handbook/marketing/corporate-marketing/merchandise-handling/#mvp-appreciation-gifts)
1. [ ] Learn about the process of [Swag requests](/handbook/marketing/corporate-marketing/merchandise-handling/#swag-requests)
1. [ ] Join `#swag` slack channel
### Stage 4. Gathering Diagnostics
......
......@@ -482,7 +482,7 @@ If a qualified applicant is referred to us:
1. The Education Program Manager and Community Advocate will review and approve applicants from the [Google Form responses sheet](https://docs.google.com/spreadsheets/d/1eYiwV9lfgK_SOz760_3zmFwhkDzjVmx6iLZN5NEwMJw?usp=forms_web_b#gid=837712298).
1. Community Advocate will send email to approved applicants with [Calendly link to schedule an interview time](https://calendly.com/gitlab-edu/gitlab-student-spotlight-interview) and [interview questions](https://gitlab.com/gitlab-com/marketing/community-relations/community-advocacy/general/-/issues/111#note_353793665).
1. The Education Program Manager and Community Advocate will host recorded interviews via Zoom.
1. Community Advocate will send follow up email to participants thanking them for their participation, linking to their featured project on GitLab Unfiltered/GitLab.com, and including a [GitLab Community Swag giveaway link](/handbook/marketing/community-relations/community-advocacy/workflows/merchandise-handling/community-rewards-internal/).
1. Community Advocate will send follow up email to participants thanking them for their participation, linking to their featured project on GitLab Unfiltered/GitLab.com, and including a [GitLab Community Swag giveaway link](/handbook/marketing/corporate-marketing/merchandise-handling/community-rewards-internal/).
### Applicant Asks for an Extended License during Renewals
......
......@@ -176,7 +176,7 @@ This guide explains Moderator permissions, expectations, and best practices.
- Leave all interactions and replies open-ended. We want our forum users to feel like they can always come back and pick up the conversation.
- [Consider gifting swag](https://about.gitlab.com/handbook/marketing/community-relations/community-advocacy/workflows/merchandise-handling/swag-requests/#requesting-swag) to forum users that contribute a lot or in a really exceptional way! Do this via a DM/private message.
- [Consider gifting swag](https://about.gitlab.com/handbook/marketing/corporate-marketing/merchandise-handling/swag-requests/#requesting-swag) to forum users that contribute a lot or in a really exceptional way! Do this via a DM/private message.
#### Moderator Only Access
......
......@@ -31,7 +31,7 @@ title: "Community advocacy workflows"
- [#movingtogitlab](/handbook/marketing/community-relations/community-advocacy/workflows/moving-to-gitlab)
- [Advocate for a Day](/handbook/marketing/community-relations/community-advocacy/workflows/advocate-for-a-day)
- [Expertise workflow rotation](/handbook/marketing/community-relations/community-advocacy/workflows/expertise-rotation)
- [Merchandise handling](/handbook/marketing/community-relations/community-advocacy/workflows/merchandise-handling)
- [Merchandise handling](/handbook/marketing/corporate-marketing/merchandise-handling)
- [Release day duties](/handbook/marketing/community-relations/community-advocacy/workflows/release-duties)
## Communicating workflow changes
......
......@@ -296,7 +296,7 @@ GitLab team members who wish to provide Heroes with swag, which is typically don
- On the page, click the green button labeled `+ GET NEW LINK`.
- Copy the link generated in the popup window and share it with the GitLab Hero. Then click the button labeled `MARK LINK AS SENT` inside the popup.
To replish Heroes swag, please follow the necessary steps in the [Merchandise workflow](/handbook/marketing/community-relations/community-advocacy/workflows/merchandise-handling/#ordering-new-swag) pages of the Handbook.
To replish Heroes swag, please follow the necessary steps in the [Merchandise workflow](/handbook/marketing/corporate-marketing/merchandise-handling/#ordering-new-swag) pages of the Handbook.
### GitLab Heroes Project
......
......@@ -450,7 +450,7 @@ We will suggest swag based on your request and what is in stock. **Note**: It is
### Swag for customer/ prospects
- Anyone can request to send swag to customers, prospects, candidates, or partners by following the process outlined for external [Swag Requests](/handbook/marketing/community-relations/community-advocacy/workflows/merchandise-handling/#swag-requests).
- Anyone can request to send swag to customers, prospects, candidates, or partners by following the process outlined for external [Swag Requests](/handbook/marketing/corporate-marketing/merchandise-handling/#swag-requests).
- Questions about the order process should be posted in the #swag Slack channel. A merch team member will reply within 48 business hours.
- Please review the following guidelines for what is appropriate to send based on customer deal size:
......
......@@ -12,7 +12,7 @@ Examples of when a GitLab teams might host a giveaway could include:
* Completion of a survey by the first 300 participants
* Participiation in a challenge
GitLab Giveaways are meant to serve as recognition and celebration of a specific group within our community. If you're looking to recognize an individual community member for their contributions, please use our [Nomination for Community Swag process](/handbook/marketing/community-relations/community-advocacy/workflows/merchandise-handling/community-rewards-internal/).
GitLab Giveaways are meant to serve as recognition and celebration of a specific group within our community. If you're looking to recognize an individual community member for their contributions, please use our [Nomination for Community Swag process](/handbook/marketing/corporate-marketing/merchandise-handling/community-rewards-internal/).
### Notes on Giveaway Processing Iterations
......@@ -96,7 +96,7 @@ Current items available for bulk swag use include:
1. Create custom swag:
If you plan to creat custom swag for your giveaway, please follow the guidelines for [ordering new swag](/handbook/marketing/community-relations/community-advocacy/workflows/merchandise-handling/#ordering-new-swag).
If you plan to creat custom swag for your giveaway, please follow the guidelines for [ordering new swag](/handbook/marketing/corporate-marketing/merchandise-handling/#ordering-new-swag).
Important things to note about custom swag orders:
......
......@@ -11,7 +11,7 @@ title: "Merchandise Handling"
## Requesting Swag
This page outlines ways that GitLab team members can request swag. If you are looking to host a giveaway of GitLab swag, please review the [GitLab Giveaways process](/handbook/marketing/community-relations/community-advocacy/workflows/merchandise-handling/giveaways/).
This page outlines ways that GitLab team members can request swag. If you are looking to host a giveaway of GitLab swag, please review the [GitLab Giveaways process](/handbook/marketing/corporate-marketing/merchandise-handling/giveaways/).
### Important Notes
......@@ -30,12 +30,12 @@ Please use this table to confirm you're using the correct order process for GitL
| Swag Order Scenario | Order Process|
| --- | --- |
| You're speaking at an upcoming event and would like to bring GitLab swag | Follow the [Swag for Speaking at or Hosting GitLab events process](/handbook/marketing/community-relations/community-advocacy/workflows/merchandise-handling/swag-requests/#swag-for-speaking-at-or-hosting-gitlab-events) |
| You're hosting an event and you'd like to share GitLab swag | Follow the [Swag for Speaking at or Hosting GitLab events process](/handbook/marketing/community-relations/community-advocacy/workflows/merchandise-handling/swag-requests/#swag-for-speaking-at-or-hosting-gitlab-events) |
| You're speaking at an upcoming event and would like to bring GitLab swag | Follow the [Swag for Speaking at or Hosting GitLab events process](/handbook/marketing/corporate-marketing/merchandise-handling/swag-requests/#swag-for-speaking-at-or-hosting-gitlab-events) |
| You're hosting an event and you'd like to share GitLab swag | Follow the [Swag for Speaking at or Hosting GitLab events process](/handbook/marketing/corporate-marketing/merchandise-handling/swag-requests/#swag-for-speaking-at-or-hosting-gitlab-events) |
| You're ordering swag for a customer | Use the [Printfection Sales Swag link](https://get.printfection.com/dcdzm/6508378270). This link is for GitLab internal use only and requires login with a @gitlab.com email address. If you have trouble signing into Printfection, ping the #swag slack channel for support. Review the [Swag for customer/ prospects](/handbook/marketing/corporate-marketing/#swag-for-customer-prospects) for guidelines on order sizes for customers. |
| You want to recognize a wider community member for their contributions | Submit the form for [GitLab Nominations for Community Swag](/handbook/marketing/community-relations/community-advocacy/workflows/merchandise-handling/community-rewards-internal/) |
| You want to organize a giveaway | Follow the [Giveaway process](/handbook/marketing/community-relations/community-advocacy/workflows/merchandise-handling/giveaways/) |
| You want to recognize an MVP on release day | Follow the [MVP appreciation gifts process]((/handbook/marketing/community-relations/community-advocacy/workflows/merchandise-handling/swag-requests/#mvp-appreciation-gifts)
| You want to recognize a wider community member for their contributions | Submit the form for [GitLab Nominations for Community Swag](/handbook/marketing/corporate-marketing/merchandise-handling/community-rewards-internal/) |
| You want to organize a giveaway | Follow the [Giveaway process](/handbook/marketing/corporate-marketing/merchandise-handling/giveaways/) |
| You want to recognize an MVP on release day | Follow the [MVP appreciation gifts process]((/handbook/marketing/corporate-marketing/merchandise-handling/swag-requests/#mvp-appreciation-gifts)
### Swag for Speaking at or Hosting GitLab Events
......
......@@ -210,7 +210,7 @@ rules of engagement and the Corporate Events Manager for prizes.
1. Winners must sign an Affidavit of Eligibility & Liability, Indemnity, and Publicity Release. Use the "Affidavit of Eligibility - Sweepstakes" template found on the google drive.
1. Announce the winners
[Find out more about the swag giveaways here.](https://about.gitlab.com/handbook/marketing/community-relations/community-advocacy/workflows/merchandise-handling/giveaways/)
[Find out more about the swag giveaways here.](https://about.gitlab.com/handbook/marketing/corporate-marketing/merchandise-handling/giveaways/)
#### Creating the Campaign
......
......@@ -187,7 +187,7 @@ Create a [webcast date request issue](https://gitlab.com/gitlab-com/marketing/de
**Step 3: Executing the webcast**
* Campaign Manager acts as the project manager and the moderator for the webcast
+ *Make sure the slides and and that the webcast is made available as on-demand asset post webcast*
* If applicable, [set up a swag link](https://about.gitlab.com/handbook/marketing/community-relations/community-advocacy/workflows/merchandise-handling/community-rewards-internal/) to give to the partner presenter as a thank you.
* If applicable, [set up a swag link](https://about.gitlab.com/handbook/marketing/corporate-marketing/merchandise-handling/community-rewards-internal/) to give to the partner presenter as a thank you.
**Step 4: Post-event follow up**
* Work with the Campaign Manager on the follow up email for attendees and no shows of the webcast. The follow-up email(s) should be prepped and ready to go (minus links to the recording) 48 hours prior to the live event. The following is minimum guidance for what should be included in the follow-up email:
......
......@@ -159,11 +159,11 @@ Once a target person has been identified within the Alyce system, the system nee
The below steps can be followed to set up and run a giveaway campaign using Printfection for field marketing. If you come across any steps that you can’t follow in Printfection, post in the [#swag Slack channel](https://app.slack.com/client/T02592416/C66R8N98F) so a Community Advocate can update your permissions levels.
1. Register and send the items you will be using to Printfection by following [these steps](/handbook/marketing/community-relations/community-advocacy/workflows/merchandise-handling/#send-items-to-printfection-warehouse)
1. Register and send the items you will be using to Printfection by following [these steps](/handbook/marketing/corporate-marketing/merchandise-handling/#send-items-to-printfection-warehouse)
1. Bundle your items together by creating a [Giveaway Kit](https://help.printfection.com/hc/en-us/articles/360006335613-How-to-start-a-new-kit) in Printfection
- The picture of the Giveaway Kit is what the customer will see. If you’d like a different image to show than what Printfection puts together as a preview, be sure to provide this to the support team
- Select Standard packaging or choose to create a custom box (a new custom box will incur additional expenses). If you’d like to use already created custom packaging (such as the GitLab branded Poly Mailers), check with the advocates in the #swag slack channel to make sure it’s okay for you to use
1. Set up a [Giveaway Campaign](/handbook/marketing/community-relations/community-advocacy/workflows/merchandise-handling/#create-a-new-giveaway-campaign)
1. Set up a [Giveaway Campaign](/handbook/marketing/corporate-marketing/merchandise-handling/#create-a-new-giveaway-campaign)
- [Add the kit](https://help.printfection.com/hc/en-us/articles/360026589734-Using-kits-in-Giveaway-campaigns) you created as an item in the Giveaway Campaign
- The name of the giveaway campaign will be visible to the customer
- Change from Paused to Running when you’re ready to run the campaign
......@@ -178,13 +178,13 @@ using the Direct Mail campaign status progressions. (for example, when a person'
1. When the campaign is running, monitor Redemptions, Shipping, and Costs under the Giveaway Campaign Overview in Printfection
- Update redemptions/shipments in event spreadsheet if needed to notify SDRs (add additional columns to track)
- Update SFDC status for leads once they redeem a code or item is shipped, depending on what was decided in Step 7
1. When a campaign is over and you no longer need the items in Printfection, follow [these steps](/handbook/marketing/community-relations/community-advocacy/workflows/merchandise-handling/#removing-products-from-printfection) to remove items from Printfection. If inventory is not yet 0, you will need to ship the items back to yourself/desired recipient before archiving. Until this is done, $25/month will still be charged per item. If relevant, the MPM must be instructed as to when the printfection codes are no longer needed on person records. This will signal that the MPM can now run a batch smart campaign to remove the printfection codes from the person records, thus freeing up the custom field for use in the future.
1. When a campaign is over and you no longer need the items in Printfection, follow [these steps](/handbook/marketing/corporate-marketing/merchandise-handling/#removing-products-from-printfection) to remove items from Printfection. If inventory is not yet 0, you will need to ship the items back to yourself/desired recipient before archiving. Until this is done, $25/month will still be charged per item. If relevant, the MPM must be instructed as to when the printfection codes are no longer needed on person records. This will signal that the MPM can now run a batch smart campaign to remove the printfection codes from the person records, thus freeing up the custom field for use in the future.
**Fees Involved:**
- Cost of the items you are using in the giveaway
- Fulfillment and shipping fees for each order placed once the giveaway is running (there is a Cost Estimate under campaign settings but please note actuals have ended up higher than their estimate so far) These will be on a Printfection invoice, more details to come on the invoice process.
- $25/month per item stocked in Printfection. This will not hit your field marketing campaign tag, but is an overall cost to GitLab to consider and be mindful of (noted in Step 12 [here](/handbook/marketing/community-relations/community-advocacy/workflows/merchandise-handling/#creating-the-send-order)
- $25/month per item stocked in Printfection. This will not hit your field marketing campaign tag, but is an overall cost to GitLab to consider and be mindful of (noted in Step 12 [here](/handbook/marketing/corporate-marketing/merchandise-handling/#creating-the-send-order)
### EMEA Giveaway/SWAG Campaigns
......
......@@ -105,7 +105,7 @@ We have a standard [press pelease template](https://drive.google.com/file/d/1XvG
**Step 3: Executing the webcast**
* MPM acts as the project manager and the moderator for the webcast
+ *Make sure the slides and and that the webcast is made available as on-demand asset post webcast*
* If applicable, [set up a swag link](/handbook/marketing/community-relations/community-advocacy/workflows/merchandise-handling/community-rewards-internal/) to give to the partner presenter as a thank you.
* If applicable, [set up a swag link](/handbook/marketing/corporate-marketing/merchandise-handling/community-rewards-internal/) to give to the partner presenter as a thank you.
**Step 4: Post-event follow up**
* Work with the MPM on the follow up email for attendees and no shows of the webcast. The follow-up email(s) should be prepped and ready to go (minus links to the recording) 48 hours prior to the live event. The following is minimum guidance for what should be included in the follow-up email:
......
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